LESSON 3 Flashcards
Refers to the design of the characters and the way they are presented on the page.
TYPOGRAPHY
A controversial practice that studies handwriting to interpret personality, traits, emotion and behavior.
Graphology
What was the first printed book in the 1450’s
Gutenberg Book
He was responsible for the development of the first full Roman typefaces
Nicholas Jenson
He’s a French Publisher who is credited with the introduction of apostrophe
Claude Garamond
What do call the small decorative pieces on the end of the character?
Serif
This typefaces are usually in magazine headlines and websites
San Serif
It is a type of spacing which takes up the same amount of space regardless of its character
Monospaced
What do you call the vertical spacing between lines of text.
Leading
Horizontal spacing between all of characters in a large block of text.
Tracking
It refers to the available character in a font, from letters to numbers
Glyphs
What do you call a specific style, size, and weight of text used in digital and printed media
Font
Fonts that resemble handwriting or cursive, often used for decorative purposes.
Script
It is a group of related fonts with consistent design features (e.g., Arial Regular, Arial Bold, Arial Italic).
Font Family
Is the art and technique of arranging type to make written language legible, readable, and visually appealing when displayed.
Typography
