Lesson 3: Tourism Distribution Channels Flashcards
(34 cards)
Mediators between the tourist & suppliers
Tourism Distribution Channels
Tourism Distribution Channels is aka
Middlemen
Tourism Distribution Channels is synonymous to
Travel Intermediaries & Travel Trade Sector
Channels of Distribution Systems
Unilateral Distribution System
Bi-level Distribution System
Differentiate: travel agency and tour operator
travel agency (retailer) tour operator (wholesaler(
Unilateral Distribution System is aka
Disintermediariezation
A person or organization selling travel services on behalf of principals for commission
Travel Agency
sell ancillary services
Travel Agency
Packager, Wholesale Tour Operator, Tour Wholesaler & Wholesaler
Tour Packages
Tour Operator
“A commercial enterprise where a traveler may secure information, receive travel advice, and make arrangements to travel by air, sea or land, to any point in the world for a professional fee.
Travel Management Company or Travel Agency
Diagram of Travel Management Company or Travel Agency
Supplier Consumer TMC
Functions of a TMC
Provides assistance in securing travel documents
Processes travel arrangements
Assists in cases of refunds and cancellations.
Types of Travel Agency According to Ownership
- Sole Proprietorship
- Partnership
- Corporation
Types of Travel Agency According to Size
Small-sized TMC/TA Medium-sized TMC/TA
Large-sized TMC/TA
travel entity or company that assembles & operates tour packages, made up of transportation services, accommodations, meal & tour guide.
Tour Operator
Classifications of Tour Operator
Local Tour Operator (LTO)
Domestic Tour Operator ( DTO )
Inbound Tour Operator (ITO)
Outbound Tour Operator (OTO)
Types of Tourist /Travelers According to Personality by WTO served by Travel Agencies
- Adventurer/ Individual Travelers
- Mainstream Tourists
- Extreme Tourist
Budget conscious, they do not just appreciate the place but want to experience it.
Adventurer/ Individual Travelers
Usually travel in big groups, prefer to see destinations recommended to them. They go on :
* Educational Tours * Family Excursions * Corporate Excursions * Vacations
Mainstream Tourists
observant, participative in the traditions, celebrations & customs of the local community
Extreme Tourist
Travel Agency Operations
A. Counter Counseling B. Flight Reservations C. Fare Calculation D. Airline Ticketing E. Documentation
aims to conclude counter sales, which are transactions captured by the travel counselors or counter staff.
Counter counseling
is the process by which cities to be visited are arranged in the desired sequence to conform with the passenger’s desired travel plans, starting from the point of origin to the destinations to be visited in the desired sequence.
Flight itinerary planning
Planning a flight itinerary, 3 rules:
1) avoid crisscrossing
2) avoid backtracking
3) remember that the less carries used, the better.