lesson 7

Question 2

What is Email Marketing?

Answer 2

A form of direct marketing that uses electronic mail as a means of communicating to an audience.

Question 3

What are the main objectives of Email Marketing?

Answer 3

• Acquire new customers
• Convince current customers to perform an action
• Build loyalty by enhancing the relationship with current or previous customers

Question 4

Why is Email Marketing important?

Answer 4

• Lead generation
• Timeliness
• Cost-effectiveness

Question 5

What is the importance of data collection in Email Marketing?

Answer 5

It provides insights and information required for personalisation.

Question 6

What are the types of emails used in Email Marketing?

Answer 6

Various types, including promotional emails, newsletters, and transactional emails.

Question 7

Fill in the blank: Emails are a good way to reach a large group of _______.

Answer 7

[customers]

Question 8

What are the five factors for developing effective emails?

Answer 8

• Personalisation
• Relevance
• Timing
• Clear call to action
• Engaging content

Question 9

True or False: Email marketing is dead.

Answer 9

False

Question 10

What is the role of segmentation in Email Marketing?

Answer 10

It enables targeted content to reach the right person at the right time.

Question 11

What are the three types of important information for data collection?

Answer 11

• Demographic
• Preferences
• Buying habits

Question 12

What is the significance of using customers’ names in emails?

Answer 12

It helps to build a relationship and engage the customer.

Question 13

What is a common use of geographical location data in emails?

Answer 13

To deliver in-store promotional offers at relevant locations.

Question 14

What is the benefit of sending birthday emails?

Answer 14

To provide special offers or a complimentary product on their special day.

Question 15

Fill in the blank: Personalisation is important in email marketing because readers need to feel that the email is _______.

Answer 15

[custom-made for them]

Question 16

What are upsells and cross-sells in Email Marketing?

Answer 16

• Upsells: Offering an upgrade of a product previously bought
• Cross-sells: Offering a related product to one previously purchased

Question 17

How effective is email compared to social media for customer acquisition?

Answer 17

Email is 40X more effective than Facebook and Twitter for customer acquisition.

Question 18

What is the key to using emails to successfully drive sales from current customers?

Answer 18

To segment the customer database correctly.

Question 19

What can be done to keep potential customers engaged in a B2B environment?

Answer 19

Continue sending information to leads until they become current customers.

Question 20

What are the key components of building a long-term relationship with customers through Email Marketing?

Answer 20

• Regular emails
• High relevance or interest in the content

Question 21

What are the benefits of using email as a marketing channel?

Answer 21

It builds authentic connections and allows for immediate communication.

Question 22

What tools can help in building, planning, and measuring emails?

Answer 22

Software tools like MailChimp.

Question 23

What is the immediate effect of sending emails?

Answer 23

Delivery of emails is almost instantaneous.

Question 24

What is a ‘member-get-member’ program?

Answer 24

A referral program to generate new customers.

Question 25

True or False: Email marketing requires significant advertising fees.

Answer 25

False

Question 26

What are some common demographic data collected for Email Marketing?

Answer 26

* Name * Geographical location * Birthday

Question 27

Fill in the blank: Preferences in data collection can change and become _______.

Answer 27

[irrelevant over time]

Question 28

What should marketers do to ensure preferences are up to date?

Answer 28

Prompt users to update their preferences.

Question 29

What are preferences in marketing?

Answer 29

Interests, favourite brands, and favourite products ## Footnote Preferences can change over time and may become irrelevant.

Question 30

Why is it important to prompt users to update their preferences?

Answer 30

To ensure that the data remains relevant and useful for marketing efforts.

Question 31

What is one useful type of Buying Habit information for marketers?

Answer 31

Transaction History ## Footnote It helps in selecting the right products to recommend.

Question 32

How does transaction frequency inform marketers?

Answer 32

It indicates how likely a customer will make another purchase.

Question 33

What is necessary for effective email marketing?

Answer 33

Personalization ## Footnote Personalization improves customer experience and engagement.

Question 34

What percentage can personalized email messages improve click-through rates?

Answer 34

14% ## Footnote Personalized emails also deliver 6X higher traction rates.

Question 35

True or False: Emails with personalized subject lines are less likely to be opened.

Answer 35

False ## Footnote They are 26% more likely to be opened.

Question 36

What is the average boost in open rates from including a customer's name in the email?

Answer 36

5.2%.

Question 37

What are the six types of emails brands should consider?

Answer 37

* Welcome * Promotional * Special Occasions * Post-Purchase * Abandoned Cart * Win-Back

Question 38

What is the ideal timing for sending a welcome email?

Answer 38

Immediate or within 24 hours.

Question 39

What do welcome emails remind new subscribers of?

Answer 39

That they have supplied their email addresses.

Question 40

What do promotional emails often include to entice subscribers?

Answer 40

Discounts.

Question 41

What is a key benefit of special occasion emails?

Answer 41

They build a personal connection while generating revenue.

Question 42

How much higher are conversion rates for birthday emails compared to regular promotional emails?

Answer 42

481% higher.

Question 43

What types of emails help strengthen relationships post-purchase?

Answer 43

* Shipping confirmation * Order confirmation * Product review * Discounts for next purchase

Question 44

What is the purpose of abandoned cart emails?

Answer 44

To remind subscribers to complete their purchase.

Question 45

Why are win-back emails important?

Answer 45

They help re-engage customers who have stopped purchasing.

Question 46

What is a crucial element of developing effective emails?

Answer 46

Capturing attention and getting opened.

Question 47

What percentage of email recipients open emails based on the subject line alone?

Answer 47

35%.

Question 48

What should be avoided in subject lines to prevent spam filters?

Answer 48

Spam triggers such as ‘SAVE’ or ‘CASH OUT’.

Question 49

What is alt text in emails?

Answer 49

Alternative texts displayed with an image.

Question 50

What can help recipients understand your message if images are blocked?

Answer 50

Adding alt texts to the images.

Question 51

Why is A/B testing important in email marketing?

Answer 51

To identify which keywords and strategies work better.

Question 52

What factors should be considered for optimal email send times?

Answer 52

* Customers’ online behavior * A/B testing * Tracking open and click-through rates

Question 53

What varies across industries and geographical locations in email marketing?

Answer 53

Optimal send times ## Footnote Optimal send times can significantly impact the effectiveness of email campaigns.

Question 54

What is A/B testing?

Answer 54

A method of developing and comparing two versions of the same thing against each other to determine which version performs better ## Footnote A/B testing helps in making data-driven decisions.

Question 55

What does A/B testing help determine regarding email campaigns?

Answer 55

Which design is more intuitive and popular among the audience ## Footnote It also helps in deciding which call-to-action button is more effective.

Question 56

What are the key metrics to measure the success of an email?

Answer 56

* Delivery rate * Open rate * Click-through rate ## Footnote Each metric provides insights into different aspects of email performance.

Question 57

What does the open rate measure?

Answer 57

How many people actually opened your email ## Footnote It is a good measure of the strength of your subject line.

Question 58

What is the click-through rate?

Answer 58

Identifies if your audience actually took any action after they opened your email ## Footnote An example is clicking on a link within the email to your webstore.

Question 59

Fill in the blank: The _______ measures the number of subscribers your email was delivered to.

Answer 59

Delivery rate

Question 60

What types of emails are commonly used in email marketing?

Answer 60

* Welcome * Promotional * Special Occasions * Post-Purchase * Abandoned Cart * Win-Back ## Footnote Each type serves a different purpose in customer engagement.

Question 61

What is the significance of personalization in email marketing?

Answer 61

Enhances customer engagement and improves email performance ## Footnote Personalization can lead to higher open and click rates.

Question 62

True or False: Open rate is impacted by the subject line.

Answer 62

True ## Footnote A compelling subject line can significantly increase open rates.

Question 63

What is recommended when conducting A/B testing?

Answer 63

Create a different version from the original one, such as subject line, email copy, and scheduling, and only do A/B testing one at a time ## Footnote This prevents complications and maintains consistency.