Levine Flashcards
Key theme + area
Key theme = responses to people in need
Area = social area
Background
Helping rates differ between communities, few studies to explain, most focused on population, tested economic explanations, cultural values + pace of life
Aim
To investigate differences in non-emergency helping behaviour towards strangers in a range of cultures + to understand differences in terms of cultural traditions + economic productivity
dropped pen condition
walking towards ppt, at 10-15 ft drops pen and walks away
helped = called back / returned pen
trials ; 214 men + 210 women
hurt leg condition
wore an obvious leg brace / walked with a limp
approx 20 ft away dropped a pile of magazines + struggled
helped = tried to / helped pick up magazines
trials = 253 men + 240 women
blind condition
wore dark glasses / carried a cane / waited at crossing + waited at green light (max 30s)
helped = told light was green / given more direct help
trials = 281
method
a total of 1198 ppts in 23 countries were given opportunity to help in one of the 3 situations. only lone individuals
standardisation
all experimenters received detailed instructions + on-site training
all practiced together
no verbal communication required
results
most helpful;
1. Rio de Janeiro = 93%
2. San Jose = 91%
3. Lilongwe = 86%
least helpful;
21. Singapore = 48%
22. New York = 45%
23. Kuala Lumpur = 40%
conclusion
significant differences in non-emergency helping behaviour. associated with both economic + cultural factors
evaluation
ethnocentrism
to an extent high as it is cross-cultural however it only looks at 1 country in Africa, one in the middle east, no Arabic countries
evaluation
validity
high in ecological validity
some control, used externally validated measures
evaluation
reliability
some standardisation
not completely controllable but all researchers trained together with same protocols
standardised distances + time
evaluation
research method
correlation study; able to find a relation between helping behavior + economic wellbeing
cat establish cause + effect
evaluation
ethics
details kept confidential
no consent given