Linkedin Notes Flashcards
(31 cards)
What does KWYDIS stand for?
Know What Your Data IS Saying
What does KWYANTH stand for?
Know What Your Audience Needs To Hear
What does KWYRWTS stand for?
Know What You Really Want To Say
What are the 4 components of a story?
- Plot: How the story unfolds
- Protagonist: The main character
- Problem : A difficult goal for the protagonist to achieve
- Transformation - the “So what”: how the protagonist changes as a result
What are the goals for sketching?
Vet and test ideas
Confirm that your story structure and data points communicate your story
Fail, adjust, fail again until something works
What are the 7 plots in literature?
- Overcoming the monster
- Rags to riches
- The Quest
- Voyage and return
- Comedy
- Tragedy
- Rebirth
What are the types of story mechanisms?
Change over time
Linear logic
Flow diagrams
Compare and contrast
Progressive depth
Personalization
Text
What is a Sankey?
A Sankey diagram is used to show proportionality in a flow of certain factors.
When creating a story using linear logic, does the story have to be presented chronologically?
No, it can also be presented according to a theme
What are the levels in a 4x4 model for knowledge content
1) Water cooler
2) Cafe
3) Library
4) Lab
When would you consider adding more labels to a visualization than you usually do?
when the labels help tell your story
This is particularly the case when there is a lot of text along with charts or other visuals.
Along with making numbers in your data understandable and relatable to your audience, what else must you do?
Clearly communicate the impact of the numbers
Audience members need some kind of context for how the data applies to their business, versus just seeing a set of numbers.
Virgo is using a gauge-type chart for the first time in a presentation for the marketing team. What must she remember about using a new type of visual such as this?
She will have to teach her audience how to read the gauges.
Gauges are not intuitive, so Virgo must explain how to read them.
If Kira is considering adding some “eye candy” to an interactive visualization, then what must she keep in mind?
Eye candy must add to the value of what she is communicating.
If Kira does not realize this, she may ultimately clutter her visualization with unnecessary elements
What are the three purposes of eye candy?
1) Keep visually fresh
2) Notice important stuff
3) Alert to functionality
Some tips for storytelling?
Strive for intuitive visuals
Teach your data audience how to read your data
Before thoughtful with your labeling
Use repeated metaphors
an example of a neutral word?
Table
Why is story such a powerful and necessary component of communications?
Story is a an evolutionary imperative that humans have used to adapt and survive.
You might use a flow diagram to visualize your data when you have a _____ to explain or want to show _____.
process; hierarchy
Which of the following is not a critical component of a linear story?
interactivity
Ramon’s first draft of a complex story has complex visuals. Where should he start in determining whether or not to simplify the visuals?
Have empathy for his audience.
What is not a recommended type of redundancy in a visualization?
headline redundancy
What tool that is least effective for sketching and storyboarding.
full-featured graphics software
What is not a valid reason to use eye candy in a visualization?
because the chart is hot right now
