LO6 Flashcards
1
Q
What does the commercialisation of sport include?
A
The sale, display or use of the sport to produce income
2
Q
List some ways technology has affected how fans can interact with the club/team?
A
- Travel/traffic updates
- CCTV
- Interect with club
- Team news
- Merchandise
- Customer/stadium information
- Free wifi (newsletters)
3
Q
Benefits of commercialisation to the sports performers
A
- Increased revenue
- New forms of sponsorships
- Improvement to the stadia/facilities/coaches
Recruitment/development of employees/players - Introduction of global superstars
4
Q
Benefits of commercialisation to the sports business
A
- Increased product range
- Increased reach/fan base
- Increased exposure to a national/international/global audience
5
Q
Negative effects of commercialisation
A
- Less control by NGB’s + IGB’s
- Powerful/rich holding increased influence
- Players/agents have more power rather than clubs
- Commercial and media organisations holding increased influence
6
Q
3 real life examples of the negative effects of commercialisation
A
- Sky withdrew their sponsorship and the team disbanded
- More pressure on players causing injuries and early retirement
Ben Stokes knee injury and retiring from ODI cricket - Changing rules to suit media coverage (disconnect between players and fans)
NFL and netball changed their rules to suit TV coverage
