LOM audiences Flashcards

1
Q

What is LOM? (contexts)

A
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2
Q

Who produced LOM? (context)

A
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3
Q

Who are the primary Target audience? (Target audiences)

A

Fans of BBC crime drama over the age of 15 and above.

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4
Q

How are fans of the BBC Tv Drama targeted? (Target audiences)

A

The BBC have consistently produced a range of exciting and critically acclaimed content within TV crime dramas which has contributed to the institutions exstensive fan base.
The longevity and consistency of the BBC institution has resulted in a mark of quality for any Crime Drams that is broadcast.

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5
Q

How are mainstream audiences targeted? (Target audiences)

A
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6
Q

why is a 15+ audience targeted? (Target audiences)

A
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7
Q

How are fans of TV Crime drama targeted? (Target audiences)

A

Life on mars offered a whole new uniqueness to the genre of television crime drama as it conformed to the popular evolving hybrid genre.

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8
Q

How are fans of Sci-FI catered for? (Target audiences)

A

The narrative device of Sam Tyler travelling back in time to 1973, embraces the narrative device of time travel.

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9
Q

What is a Niche audience? (Target audiences)

A
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10
Q

How does life on mars conform to targeting a niche audiences? (Target audiences)

A
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11
Q

Why would fans of period (70s) be interested in LOM? (Target audiences)

A

Certain audiences can be driven to consume television programmes based on the context in which the programme is set. for example stranger things set in the 1980s.
The 2000s went through a wave of 1970s prosperities either being adapted or rebooted for example Charlies angels.
The BBC contributed to this wave by introducing a hybrid crime drama set in the 70s.

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12
Q

Why is the audience demographic of 30+ targeted? (Target audiences)

A
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13
Q

How does the BBC target audiences who seek nostalgia and aesthetic? (Target audiences)

A

Life on Mars allows the older demographic who experienced the 70s to capture a sense of nostalgia. This stems through the music and cultural attitudes embedded within the text. It also includes similar conventions to classic 70s cop shows which is something the older generation would have experienced when they were younger.

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14
Q

Overview of Stuart Halls reception theory. (theory)

A

This is the idea that there are three hypothetical positions from which messages and meanings may be decoded, dominant, negotiated and oppositional.

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14
Q

How does the BBC Target audiences to embrace a dominant reading of the three main protagonists. (theory)

A

Hunt: Audiences take a preferred or dominant reading to hunt because they respect his old school methods or policing, or find the character humorous.
Tyler: Audiences may take a negotiated reading to Tyler because they sympathies with his situation but disagree with his straight lased, by the book approach to police work.
Annie: Audiences may take n oppositional reading to Annie because they dislike the way that she represents women as passive.

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15
Q

Why would the primary target take an oppositional reading to the text? (theory)

A