Long Quiz Reviewer

Question 1

Give the 2 main distributors of drugs in the Philippine market.

Identification

Answer 1

Metro Drug and Zuellig Pharma

Question 2

Give 3 corporations in the Philippine Pharmaceutical market.

Identification

Answer 2

Boehringher Ingelheim, Pfizer, GlaxoSmithKline

Question 3

What is the top leading cause of mortality?

Identification

Answer 3

Ischemic Heart Disease

Question 4

What is the top leading cost of morbidity?

Identification

Answer 4

Acute Respiratory Infection

Question 5

Based on an operation-oriented approach that business employ since it takes into account both what goes on during the production process and how theses operations influence consumer preferences.

Identification

Answer 5

Production Concept

Question 6

Refers to all internal and external factors which directly or indirectly influence the organization’s decisions related to marketing activities.

Identification

Answer 6

Marketing Environment

Question 7

Involves a set of environmental factors that is beyond the control of an organization

Identification

Answer 7

Macro Environment

Question 8

The 2 general categories of total health care

Identification

Answer 8

MEDICAL CARE and SELF-CARE

Question 9

They are mostly self-diagnosing patient

Identification

Answer 9

Self-medicating patient

Question 10

Require a prescription from a duly licensed physician. These are cardiovascular, hypertensive, anti-infectives, or specialty drug products.

Identification

Answer 10

Ethical drug products

Question 11

Republic Act 6675

Identification

Answer 11

“Generic Drugs Act of 1988” or Republic Act 6675, or
popularly known as the Generics Law

Question 12

These are composed of such drug outlets as drugstores or community pharmacies, hospital pharmacies, industrial clinics, or dispensing physician’s clinic

Identification

Answer 12

Traditional Markets

Question 13

These type of sales outlets operate either as wholesalers, retailers, or both and are estimated to be no less than 15,000 stores nationwide.

Identification

Answer 13

Drugstores (Community Pharmacy)

Question 14

cater to the needs and wants of patients confined in the hospital for whatever ailments, surgery, or other health care services.

Identification

Answer 14

In-patient Department (IPDs)

Question 15

A type of forecasting objectives which consists of preparing an annual budget at the corporate or divisional or departmental level.

Identification

Answer 15

Budget forecast

Question 16

The process of classifying customers into groups with different needs, characteristics or behavior.

Identification

Answer 16

Market segmentation

Question 17

It views the business a customer satisfactory process

Marketing Concept vs Selling Concept

Answer 17

Marketing Concept

Question 18

Consumers determine the price.

Marketing Concept vs Selling Concept

Answer 18

Marketing Concept

Question 19

This concept gives importance to only promotion.

Marketing Concept vs Selling Concept

Answer 19

Selling Concept

Question 20

This concept starts with existing products.

Marketing Concept vs Selling Concept

Answer 20

Selling Concept

Question 21

This concept emphasizes customer needs.

Marketing Concept vs Selling Concept

Answer 21

Marketing Concept

Question 22

The following are manufactured by Pfizer, Inc. and are the top selling brands from a 2000 world review of IMS Health, EXCEPT:

I. Avapro
II. Lipitor
III. Norvasc
IV. Zestril
V. Cozaar

a. II, III
b. I, V
c. IV, V
d. I, IV, V

Answer 22

a. II, III

Question 22

The following in the drug sector:

I. Continuing Pharmacy Education Program for Pharmacy Assistants (CEPPhA) will vigorously be pursued by DSAP and Unilab to enrich core competencies of the drugstore frontliners nationwide.
II. More community pharmacists will be involved in patient counseling and pharmaceutical care management specialized in disease management approaches for hypertension, diabetes, asthma, tuberculosis, and other chronic ailments.
III. The PhilHealth Insurance programs will expand its coverage to the greater majority of the population, hitting 60% in five years. IV. More public hospitals will exercise financial autonomy to augment meager public fund support.

a. I only
b. I, IV
c. I, II
d. I, II, III

Answer 22

c. I, II

Question 23

Favorable Factors and Circumstances Prior to the Implementation of (PNDP), EXCEPT:

I. The new government following the peaceful EDSA revolution of April 1986.
II. Sensitive and responsive development-oriented officials at the helm of the Department of health (DOH).
III. The weakly felt and expressed need to provide essential drugs of high quality, safety, and efficacy to the people.
IV. The construction of modern laboratory facilities for the Bureau of Food and Drugs (BFAD) of the Department of health (DOH) under a Chinese International Cooperation Agency (CICA) grant started in 1986 and completed in 1987.

a. II only
b. I, III
c. I, III, IV
d. III, IV

Answer 23

d. III, IV

Question 24

Five pillars of PNDP: I. Assurance of the safety, efficacy and usefulness of pharmaceutical products through quality control. II. The promotion of the unrational use of drugs by both health professionals and the general public. III. Development of self-reliance in the international pharmaceutical industry. IV. The tailored or targeted procurement of drugs by government with the objective of making available to its own clientele, particularly the lowerincome sectors of the society, the best drugs at the lowest possible cost. V. Marketing empowerment a. I, IV b. I c. II, III d. II, III, V

Answer 24

a. I, IV

Question 25

Related to products and/ or Establishment a. % of products supplied to DOH found substandard by BAD b. % of advertisements conforming with the Generic Advertising Guidelines c. % of population covered with essential drugs d. % of people exercising the right of informed choice

Answer 25

a. % of products supplied to DOH found substandard by BAD

Question 26

True or False. Under the generic Prescribing Guidelines of the Generic Act of 1988, the doctor still retains the responsibility of determining the active ingredient of the drug for his patient and he directs how it will be used. a. True b. False

Answer 26

a. True

Question 27

True or False. The OTC drug department is unique in the pharmacy because of the opportunity it gives pharmacists to act in a primary care capacity while maintaining a competitive stance in the marketplace. a. True b. False

Answer 27

a. True

Question 28

An advertisement may contain some or all of the elements common to the selling functions: I. it helps the consumers to identify his problem, need, and desire it establishes the products as good quality, or the manufacturer or marketer as an II. "authority" III. it shows the consumer that the product cannot solve his problems or satisfy his needs or IV. desire V. it provides a "open" reason to buy now a. II only b. III, IV c. I, IV d. I, II

Answer 28

d. I, II

Question 29

Affection and belonging in the pharmaceutical and related fields. a. Physiological needs b. Social needs c. Ego needs d. Self-actualization

Answer 29

b. Social needs

Question 30

Knowledge on pharmaceutical marketing and self-expression. a. Physiological needs b. Social needs c. Ego needs d. Self-actualization

Answer 30

c. Ego needs

Question 31

The umbrella organization for both the private and government hospitals all over the country. a. PPhA b. YPG c. PHA d. PAH

Answer 31

c. PHA

Question 32

They are converted into home remedy stores, "Botica sa Barrio", or cooperative drugstores. a. Clinics b. NGOs c. Sari-sari stores d. Supermarkets

Answer 32

c. Sari-sari stores

Question 33

Product: Drops format. a. Pediatrics market (1-12 months old) b. Adults market (13 year and above) c. Pediatrics market (1-9 months old) d. Upper class market

Answer 33

c. Pediatrics market (1-9 months old)

Question 34

Positioned as the: "Anti-stress Formula". A product containing Vitamin C and B complex that increases the body's resistance against infection. a. Unilab generics b. Mercury Drug c. Medicol Tablets d. Enveron Tablets

Answer 34

d. Enveron Tablets

Question 35

The set of controllable marketing variables that the firm blends to produce the response it wants in the target market. a. Market segmentation b. Market targeting c. Marketing research d. Marketing mix

Answer 35

d. Marketing mix