Long-run and Short-run Flashcards
(14 cards)
Technical optimum level of output
Lowest cost per unit
Most efficient combinations of resources
Long run
When the firm can change all factors of production
In the long run business can grow
To see the changes of how the business is growing you must find inputs / outputs of the firm
Returns to scale
Comparing the amount of % increase in output / % increase of size
Increasing returns to scale
Internal economies of scale
Large firm advantages
% increase of output > % increase of size
Constant returns to scale
Optimum size
Where % increase of output = % increase of size
Decreasing returns to scale
Internal diseconomies of scale
Disadvantages of large firms
% increase of output < % increase of size of a firm
Internal economies of scale
Advantages of large firms
Marketing economies of scale
Financial economies of scale
Technical economies of scale
Risk-baring economies of scale
Marketing economies of scale
factors that lead to a reduction of ac in advertising and promotion.
Buying in bulk
Advertising costs are spread thin
Financial economies of scale
Bigger firms get a cheaper interest rate as they have more assets causing there to be less risks in getting loans
Technical economies of scale
Cost advantages a large firm can enjoy due to their financial resources
Can invest in machinery causing more goods to be produced at an efficient rate and lowers the AC per unit of output
Risk bearing economies
Larger firms do not need to depend on one product for profit as they could have multiple firms in separate industries or even countries. They use diversification to create multiple goods. Ex) Hugo’s, Hugo’s pub and Hugo’s hotel or Mc donnalds in different countries
Diseconomies of scale
Disadvantages of large firms
Management diseconomies
Labour diseconomies
Management diseconomies
Lack of communication due to the large gap between workers and managers, thanks to the large size of the firm
Labour diseconomies
When managers are overloaded with work and lose sight of their employees. They don’t stay in contact with them as much and they may not be as am valued.
Ex) Before the manager would go and check on them every week to see how they are doing and since the firm grew he only visits 2-3 times a month