LS3 - Costs and Revenues Flashcards

1
Q

Total Costs

A

Total Fixed Costs + Total Variable Costs

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2
Q

Law of Diminishing Returns

A

Less additional output per increase in unit of labour

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3
Q

Fixed Costs

A

Rent, salaries, interest, business rates, advertising

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4
Q

Variable Costs

A

Wages, utility bills, raw materials, transport

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5
Q

Average Total Cost

A

Average Variable Cost (TVC/Q) + Average Fixed Cost

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6
Q

Marginal Cost

A

Change in total cost when one additional unit of output is produced (∂TC/∂Q)

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7
Q

Total Revenue

A

Price x Quantity

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7
Q

Marginal Revenue

A

Additional revenue from sale of an additional unit of input - ∂TR ÷ ∂Q

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8
Q

Perfect vs Imperfect Competition

A

PC: firms are price takers, they have no control over the price set by the market mechanisms - TR graph is a upward linear slope; MR/AR graph is a horizontal line representing price
IC: firms are price makers, they have control over the price at which they sell g/s - TR graph is a downwards parabola; AR graph is now D line, MR graph can be negative, and has a steeper -ve gradient than AR

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