LU02 Flashcards
(20 cards)
St Galler House of Digital Business Purpose
Helps to structure how a company can be digitally transformed in a holistic way
Tesla’s components for Success
Customer-centricity
Service Excellence
Platform & Ecosystem
Technology & data-driven Experience
Use-centricity formel
User experience + Usability
User experience
extends useability by emotional factors, like visual appearance, UI, Sound evoke user delight
Usability
the suitability of a product used by particular users in a particular users’ context to achieve predefined goals to effectively, efficiently, and also satisfactory
User context
users + working tasks + appliances and physical & social environment the product will be deployed in
Use-centricity
implies that need of digital user needs to be appropriately satisfied in every situation (value-in context)
Relevant criteria for usability
Task suitability
Self-explanatory
Controllability
Conformity with user expectations
Fault tolerance
Customizability
Learnability
Utility-centricity
Every user within network receive individual utility
Receive their utility with least amount of effort
Offer user’s product/ service economically reasonable on the market
Contribute to achieving social goals
Central question: How can we create added value for every stakeholder? –> Sustainable success
Enabling technologies for user centricity
Industry 4.0
GenAI
LowCode Development
Industry 4.0
Evolutionary and technological change in the convergence of modern IT Technologies and classical industrial processes and its revolutionary effect in the industry itself
Has strong influence on employees, management, production and business models
Technology categories for Industry 4.0 IoT:
o Cyber Physical Systems
o Big Data Analytics
o Cloud Computing
o Augmented Reality and Virtual Reality
o Cyber Security
Value driver of IoT
o Resources/ processes: Productivity increase
o Asset utilization: reduction of machine downtime
o Labor: increased productivity in technical professions through automation of knowledge work
o Inventories: Costs of inventory holding decreased (e.g.: real-time supply-chain, Batch Size 1)
o Quality: Costs for quality reduced
o Supply/ demand matching: increased forecasting accuracy
o Time to market: reduction in time
o Service/ Aftersales: reduction of maintenance costs
Digital Twins
Digital representation of physical object, process, service or environment
–> Behaves and looks like its counterpart in real-world
Digital Twin - Opportunities:
Reduce maintenance efforts, costs and product defects
Shorten time to market
Improve processes
Increase reliability and availability
Reduce risks of accidents
Digital Twin - Risks
Risks:
Increase complexity
High investment of time for technical installation
Cost-intensive maintenance
Generative AI
Improves user centricity by personalizing digital interactions
Increased creative output
Adaptable to new situations
Output variability
Interactive and responsive
Levels of AI
Artificial Intellingence: development of “intelligent acting” systems
Machine Learning: Development and application of algorithms for pattern recognition in data Implementation of AI
Deep Learning: Subfield of ML, focused on artificial neural networks and big data
Generative AI: Type of AI, that can generate content based on existing information and user specifications
Low Code Development
Enables developers, regardless of experience level, to leverage reusable components and model-driven logic to build and deploy applications rapidly
Technology is crucial for enabling user centricity, but …
should only be used as a complement, not a substitute and focus should always be on customer, not technology:
1. Recognize, request and respond to customer needs to create AI enabled experience
2. Technology alone ≠ competitive advantage
3. Identify unique ways to utilize which align with firm’s value proposition and customer relationships
