Luminary Questions Flashcards
1
Q
T or F: In the Oracle BI Enterprise Edition, the search term used to locate a report in the basic catalog search is case sensitive
A
False
2
Q
What can a user do from the Views pane?
A
Add a new view to an analysis
Add a new compound layout to the analysis
Remove a column from an analysis
3
Q
Which two nurturing initiatives can you adopt to minimize the dropout rate of Sales Qualified Opportunities (SQOs)?
A
Sustain the interest of the prospects through webinars, social promotions, and media interactions
Deliver frequent emails
4
Q
T or F: KPIs are metrics to measure the performance of an organization relative to its strategic objectives.
A
True
5
Q
What options are there to export reports?
A
PowerPoint 2007
Excel 2007
Data
6
Q
List three Catalog Objects?
A
Test
Analysis
Dashboard Page
7
Q
T Or F: KPIs are a Catalog Object.
A
False
8
Q
Which view would you use for displaying a single piece of high level aggregate data in a prominent manner?
A
Performance Tile
9
Q
Catalog Objects are items that you or someone else has saved to the Oracle BI Presentation Catalog.
A
True
10
Q
List roles in OBI.
A
Content Designer
Administrator
Content Consumer
11
Q
T or F: Sales is a role in OBI.
A
False
12
Q
An Insight agent is described as:
A
An automated, scheduled execution of a report or dashboard
13
Q
T or F: The Administrator user can access the personal folders for other OBI users.
A
True
14
Q
What scorecard object is used to represent key business competencies that you can use to align initiatives and objectives?
A
KPI
15
Q
T or F: When creating a Pivot Table view, every column must be used in the pivot table.
A
False
16
Q
T or F: Tables can have rows, columns, sections, prompts, and measures as separate drop targets, whereas pivot tables can have only columns and measures as drop targets.
A
False
17
Q
Custom Objects are used to store data elements that are not a part of ___ and ___
A
Contact Records
Account Records
18
Q
What is the main benefit of using a blind form submit process?
A
Minimal user effort increases likelihood of conversion
19
Q
T or F: You have more than one field tracked with one blind form submit link.
A
True
20
Q
T or F: Lead Scoring ensures prompt follow-up with priority leads
A
True
21
Q
T or F: Lead Scoring facilitates incremental collection of contact information
A
False
22
Q
T or F: Lead Scoring requires heavy financial investment
A
False
23
Q
T or F: Lead Scoring identifies where leads are in the buying process
A
True
24
Q
Which statement is most accurate with regards to Eloqua lead scores?
- -Eloqua automatically degrades the engagement aspect of the lead score over time
- -Eloqua automatically degrades lead scores every 48 hours
- -Eloqua automatically degrades the profile aspect of the lead score over time
- -Eloqua does not automatically degrade lead scores
A
Eloqua automatically degrades the engagement aspect of the lead score over time
25
What methods can be used to track lead source?
Field merge based on query string
| JavaScript
26
What methods can not be used to track lead source?
Meta tags
| Text tools editor
27
Eloqua lead scoring automatically refreshes all lead scores that have not been updated within the last:
24 hours
28
To create a progressive profiling form that dynamically redirects visitors based on what content they've previously requested, which assets and features do you need to configure?
Query strings and the Redirect to Webpage processing step set to execute conditionally
29
T or F: Running reports for each individual piece of content can be performed if dynamic content is used for personalization.
False
30
T or F: Change a contact's subject line based on previous purchase can be performed if dynamic content is used for personalization.
True
31
T or F: Add images based on a contact's location can be performed if dynamic content is used for personalization.
True
32
T or F: Including a wide variety of content objects can be performed if dynamic content is used for personalization.
True
33
Where in Eloqua can you insert Meta Tags, CSS, and JavaScript to create consignment and targeted experiences for your customers?
Landing pages
34
Which Form Processing Steps are used to push data into Custom Objects?
- Update Custom Data Object - With Form Data
| - Update Custom Data Object - With Custom Value
35
Progressive profiling improves data quality because:
There are fewer fields to complete, resulting in more submissions
36
What kind of information can be gathered using blind form submits?
Simple responses that do not require variations in the data submitted
37
Which statement most accurately describes the lead score B1?
- - Somewhat engaged lead but not the ideal customer persona
- - Highly engaged lead but unlikely to ever become a customer
- - Highly engaged lead and a somewhat ideal customer persona
- - Somewhat engaged lead and may become a customer in the future
Highly engaged lead and a somewhat ideal customer persona
38
The most widely read content online is:
Headline
39
Where do you configure the Social Sign On apps?
Landing Page Editor
40
In Eloqua, what is the only field you must capture on a webinar registration Form?
Email Address
41
Field merges without a default value should be used for personalizing:
Forms
42
What is the best location for a company blog?
As a link from the company's official web page
43
What is the optimal frequency for new content be posted on a company blog
More than once a day
44
You want to achieve true personalization in your marketing efforts. What should you do before you start campaign planning?
Perform a data audit
45
What are the best sources of content for a company blog?
Related content from books and articles
46
The best type of online image to use if you need free resources is:
A high-quality image licensed for free and commercial use
47
In the Event Module, waitlists can be configured to automatically do what?
Add a registrant to the event if a registrant is deleted from the event or session
48
The first thing that a headline should do is:
Incite curiosity
49
The Eloqua Social Sign On is available for which social platforms?
Linkedln, Facebook, Twitter
50
When using the Event Module, what is the key to correctly mapping a registrant to the corresponding event session?
Add the Update Event processing step to the registration form
51
What is the minimum number of landing pages you must configure when implementing a Preference Center?
2
52
Bob attends your team's tradeshow booth and gives you his business card. You add Bob's contact information to your Eloqua database, and then email Bob the next day. Bob opens the email, but has not had any other online interaction with your company. Based on this information, what is Bob in Eloqua?
Bob is a contact
53
How many types of external assets would you create for a series of webinar that will be conducted once every two months for a year?
1
54
Which processing step can you use to add members to a segment building block using a form?
Add to Shared List
55
Complete this sentence: "Compound Layouts..."
Contain and arrange views and include by default, Title and Table or Pivot Table views
56
T or F: In master-detail relationships, changes in master-detail views are transmitted on a Master-Detail channel.
True
57
T or F: In master-detail relationships, changes in detail views are initiated by specialized views
False
58
T or F: In master-detail relationships, changes in the master view drive changes in the detail view
True
59
T or F: In master-detail relationships, changes in master-detail views are driven by a master column
True
60
T or F: Views help users look at results in meaningful ways.
True
61
T or F: Views can be added to Compound Layouts for display
True
62
T or F: Views have a one-to-one relationship with analyses
False
63
T or F: Views help identify trends and relationships in data when you use multiple views
True
64
From where can you add grand totals or column totals to your analysis?
Layout pane of the Table and Pivot Table editors
65
T or F: Selections, groups, and calculated items can all be saved in the Presentation Catalog and reused in multiple analyses.
True.
66
Campaign Name is an example of what type of column?
Attribute
67
What is an example of a metric in Insight?
Click-through Rate
68
What type of reports does the Report Catalog contain?
Standard Reports
69
When would one want to create a new calculated item?
You want to show a value based on the default aggregation rule set in the repository
70
Which view would you use for displaying a single piece of high level aggregate data in a prominent manner?
Performance Tile
71
T or F: If an analysis contains a hierarchical column, the default is to display a Title view and a Table view
False.
72
List the best practice when creating graphs?
- Two-dimensional graphs can be easier to interpret than three-dimensional graphs
- Use sliders where possible to save space
- Use simple graphs where possible
73
Custom Objects are used to store data elements that are not a part of....
- Contact Records
| - Account Records
74
What is the database limit for the number of custom fields per Custom Object?
1024
75
What are some examples of the type of data you can store in Custom Objects?
- Customer Preferences
- Birthdays
- Purchased Product Details
76
T or F: Lead Scoring facilitates incremental collection of contact information
True.
77
T or F: Lead Scoring identifies where leads are in the buying process.
True.
78
T or F: Lead Scoring ensures prompt follow-up with priority leads.
True.
79
T or F: Lead Scoring requires heavy financial investment.
True.
80
When setting up progressive profiling, the form processing step Update Contacts - With Form Data should be configured with which update logic?
Update if new value is not blank
81
Progressive profiling improves data quality because:
There are fewer fields to complete, resulting in more submissions.
82
Eloqua lead scoring automatically refreshes all lead scores that have not been updated within the last:
24 hours
83
Which condition must be met to ensure that blind form submits work correctly?
An email must be sent from within Eloqua
84
Which Form Processing Steps are used to push data into Custom Objects?
- Update Custom -Data Object - With Custom Value
| - Update Custom Data Object - With Form Data
85
Which methods can be used to track lead source?
- Field merge based on query string
86
T or F: CSS is universally rendered across email clients.
False.
87
Which program step action executes the custom internal events?
Run Integration Event.
88
Where in Eloqua can you insert Meta Tags, CSS, and JavaScript to create consignment and targeted experiences for your customers?
Landing Pages.
89
T or F: With lead scores, Eloqua automatically degrades the engagement aspect of the lead score over time
True.
90
T or F: With lead scores, Eloqua automatically degrades the profile aspect of the lead score over time.
False.
91
You configure the Send Submitter an Email form processing step to reference a picklist in order to dynamically send the correct email to the form submitter based on country. Which element should be part of that picklist?
Email asset ID.
92
What is the recommended length for a blog post?
500 - 1,000 words
93
Which Eloqua user type can install and configure apps?
C.ustomer Administrator
94
As per Eloqua best practices, where should you add the YouTube Embed app?
Landing Pages
95
Where do you configure the Social sharing toolbar?
Landing Page Editor.
96
When using the Event Module, what is the key to correctly mapping a registrant to the corresponding event session?
Add the Update Event processing step to the registration form
97
T or F: In Social Sign On, Not all shared values are important and therefore you must choose the values to be recorded.
True.
98
T or F: In Social Sign On, Linkedin, Facebook, and Twitter share visitors' email address and full name with Eloqua.
False.
99
T or F: In Social Sign On, The default data points returned from the social site are based on permissions defined by the account owner.
False.
100
T or F: In Social Sign On, No Form configuration is required to collect and pass values from social websites to Eloqua.
False.
101
William has generated a Visitor Tracking Script. To ensure that all visitors to the website are tracked, William should add the script to _______.
All pages of the website
102
Which social suite application allows you to easily share graphics, videos and presentations?
Slideshare Embed.
103
Complete this sentence: “Compound Layouts…”
show the analysis as they will appear. The results tab.
104
Which is a good example of a level-based hierarchy?
Time.
105
Which view is useful for providing information such as context, explanatory text, or descriptions to augment understanding of other views in your Compound Layout?
Narrative.
106
Which applies when setting properties for levels in a hierarchical column?
Properties can be set but only at the hierarchical level.
107
T or F: Calculated items cannot be referenced in selection steps.
False.
108
To create a pivot table, in which order should you complete the tasks?
- Format numbers
- Format Columns
- Format Data
109
As a Marketing Manager with an Analyzer license, you need to review the quarterly performance of all Campaigns. Which subject area folder is the most logical first place to look for available campaign data?
Campaign Analysis Overview
110
Using the Global Header's 'New' button, which objects can you create from any editor or page in Oracle BIEE Presentation Services?
- Analysis
- Dashboard
- Filter
- Prompt
- Condition
111
T or F: To select any member of a column, you must create a selection step with an Add action.
True.
112
T or F: A compound layout includes, by default, a Title view, a Table view, and a Graph view.
False.
113
A column in a report displays the city. Which menu option should be selected to sort the column alphabetically starting with A?
Sort Ascending.
114
How many form fields does a user fill out with a blind form submit link?
0 or none.
115
What method cannot be used to push data into Custom Objects?
Engage.
116
Which Oracle Eloqua Cloud App allows you to automatically update fields in Custom Object Records?
Form Submit Cloud App
117
Where in Eloqua can you use an Update Rule?
TBD
118
When using a hidden form field in conjunction with JavaScript to capture lead source from a query string, where must you update the hidden form field's HTML name?
TBD
119
On the Campaign Canvas, you can forward all contacts excluded from the email send to a new step by configuring the ___________ tab of the Email step.
Routing.
120
Which option allows you to pause all campaign members for a set amount of time or until a specific date?
Wait step
121
What is the most important part of a blog post to draw in readers?
The headline.
122
Which apps are used to embed content from other websites into a landing page?
RSS Feed
Twitter Widgets
Facebook Widgets
123
Which services can be configured using apps present on the Campaign Canvas?
- Call out to an external System and instruct it to perform an action
- Identify contact and feed them directly into the campaign from an external system
124
T or F: When engaging with net new contacts, it is a best practice to present them with a lengthy form so that your initial welcome email can include precise dynamic content.
False.
125
Which is the best option to dynamically insert the recipient’s first name into an email?
Include hidden check box field that conditionally update event registration based on the selected check box value.
126
You are building a welcome campaign for net new contacts in your database. Your company provides executive leadership training. Which individuals would you probably exclude?
Your competitors
HR Training managers
Training specialist
127
The most widely read content online is:
Headline.
128
An existing email group subscription status of No Status will update to Subscribed in Eloqua if:
A contact submits a preference update form and selects the check box for that email group
129
When implemented correctly, what helps you identify where your website visitors come from?
Oracle Eloqua asynchronous tracking scripts
130
This morning you visited an Eloqua-tracked website that uses third-party cookies using a Firefox browser. In the afternoon you visited the same website using an Internet Explorer browser. In the evening you clicked through an email from the website on your mobile phone using a Safari browser. How many visitor records does Eloqua have for you?
One.
131
Which tool helps to identify high value web pages?
Page Tagging.
132
Which tab will you use to examine the subscription status of a contact?
Preferences.
133
When creating the Preference Center Form, what will be the value of the conditional processing for a contact who chooses to subscribe to an email group?
Yes.
134
Which processing step can you use to add members to a segment building block using a form?
Add to Shared Contact List.
135
When comparing lists in a segment, which option allows you to identify contacts that do not overlap between the two lists?
Trim.
136
When is a visitor profile created in Eloqua?
Once a cookie is accepted on the visitor’s computer, it starts to track online history and behavior for a visitor. All this information is then used to create a Visitor Profile within Eloqua.
137
Which option defines the flow of information from CRM to Eloqua?
Inbound Synchronization
138
husband and wife share a computer. The wife visits an Eloqua-tracked website twice a day for a week (14 visits in total). The husband visits the same Eloqua-tracked website, but at the end of the week he submits a form. How is this tracked in Eloqua?
The husband is a known visitor with 15 website visits and 1 form submit.
139
How many types of external assets would you create for a series of webinars that will be conducted once every two months for a year?
One.
140
Where would you go to access the default, out-of-the-box subscription management page?
Multiple subscriptions manager.
141
You need to determine which campaign channel was the most influential in producing qualified leads for the quarter. Which would be the best solution?
TBD
142
What is used to pull records from your CRM system into the Eloqua database?
Auto-syncs
143
Which allows you to implement a pre-built password policy or create a new one?
Password Complexities
144
Members of which security group are able to create users, maintain integration, and access web profiling tools?
Customer Admin
145
Which template feature allows you to lock an entire email asset or mark certain sections as editable?
TBD
146
Which setting enables sales users to have seamless access to the Eloqua platform and sales tools from within the CRM?
TBD
147
Which option allows marketers to publish forms and landing pages on the Internet without the involvement of a webmaster?
Microsite.
148
Which setting determines the duration of time for which the account would remain in the locked out state?
General Security Settings
149
Which Eloqua page allows you to control the Eloqua instance from a unified area?
TBD
150
Which element category lists the steps that are used to filter contacts that are added to a program?
TBD
151
Which activity performed by prospects will most likely convert them into leads?
Event Attendance.
152
Which option allows you to immediately update a CRM lead or contact at the time of form submission based on a set of criteria?
The Run Integration Rules form-processing step
153
When creating a Master Exclude list, which type of contacts can be excluded using email domains?
Users who have any of these domains in their email address will be added to the exclude list.
154
A company states that its biggest challenge is awareness with clients, and campaigns mainly focus on generating net new interests. Which Revenue Attribution model would likely best suit this company?
First Touch.
155
Which element of Opportunity data is not calculated into ROI calculation?
TBD
156
T or F: Layers are a combination of map features and formats that are associated with zoom levels and a background map.
TBD.
157
An insight agent is described as:
An automated, scheduled execution of a report or dashboard
158
In which formats can reports be printed?
HTML
| PDF
159
Which path describes the architecture of a dashboard?
TBD
160
The two building blocks of the Analysis Editor are ___ and ____
Filters and columns.
161
Which Analysis Editor Tab is used to specify and configure the columns that appear on the report?
Criteria
162
Which element is used to assemble and configure he different views for display?
Compound Layout
163
T or F: An inline analysis prompt is created outside of a specific analysis and saved in the catalog as a prompt object for later use.
False.
164
What actions should a marketer take to lower the rate of lead rejection by Sales?
All of the Above.
165
T or F: OBI editor provides a graphical interface to create analysis, which can later be used as building blocks in dashboards
True.
166
T or F: Totals are available for hierarchy and attribute columns that describe measures or dimensions.
True.
167
T or F: Inline communication tool to send messages to other collaborators is a benefit of OBI.
False.
168
Regardless of licence type, what does ‘my folder’ generally contain?
Any report saved for easy access and personal use
169
What is the most accurate description of Selection Steps?
You can create Selection Steps for both attribute and hierarchical columns, but not measure columns
170
T or F: Drilling in a hierarchical column that is based on a level-based hierarchy automatically creates a filter in the criteria tab?
True.
171
What is the database limit for the number of custom fields per Custom Objects?
1024
172
T or F: Lead Scoring ensures prompt follow-up with priority leads.
True.
173
T or F: Lead Scoring identifies where leads are in the buying process
True.
174
What task cannot be performed if dynamic content is used for personalization?
Run reports for each individual piece of content
175
Progressive profiling improves data quality because:
There are more fields to complete, resulting in more data
176
The No Follow, No Index meta tag performs which function for your landing page?
Prevents search engines from crawling the page and therefore does not appear in searches.
177
By default, the Eloqua Lead Scoring engine stores the calculated lead scores at:
Contact Fields
178
The landing page link is made of:
URL and Query Strings values
179
Which method cannot be used to push data into Custom Objects?
TBD
180
What statement is most accurate with regards to Eloqua lead scores?
Eloqua does not automatically degrade lead scores
181
The ideal customer persona for a fictional company has been defined as per below. These traits are listed in order of importance. Identify the best lead scoring model configuration for this company based on these traits:
Industry = automotive
Job Level = C Level or Director
Country = China, United States, Japan or Germany
Job Level 30%(C level = 50%, Director = 50%), Industry 50% (Automotive=100%), Country 20% (China = 20%, United States = 25%, Japan = 25%, Germany = 25%)
182
Blind form submit links are included in:
An email
183
Where in Eloqua can you insert Meta Tags, CSS and Javascript to create consignment and targeted experiences for your customers?
Landing Pages
184
Custom Objects are used to store data elements that are not part of:
Account records and Contact records
185
Which apps are used to embed content from other websites into a landing page?
Twitter Widget
RSS feed
Facebook Widget
186
The best type of online image to use if you need free resources is:
A high-quality image licenced for free and commercial use
187
Field merges without a default value should be used for personalizing?
Forms.
188
You are building a welcome campaign for new contacts in your database. You company provides executive leadership training. Which individuals would you probably exclude?
Your competitors
189
What must every dynamic content rule include?
Default content
190
What are the best sources of content for a company blog?
Related content from books and articles
| Wrong
191
In the event module what must the unique code be set to in order to allow a registrant to register for multiple sessions within a single event?
Eloqua Identifier
192
Which option allows you to pause all campaign members for a set amount of time or a specific date?
Wait step
193
You want to achieve true personalization in your marketing efforts. What should you do before campaign planning?
Perform a data audit
194
In a welcome nurture campaign what is the appropriate amount of time to wait between email communications?
1 day - It depends on your audience I think! wrong.
195
Which is the only field you must capture on a webinar registration form?
Email address
196
When using the Event Module, what is the key to correctly mapping a registrant to the corresponding event session?
Populate the Custom Object Registrant Info fields from the registration form
197
What are some benefits of using an app from the App cloud?
Progressively nurture contacts through multi-touch campaigns
Enable sharing of marketing content through social media
Execute multi-channel campaigns without IT help
198
Karen has created a nurturing program in Eloqua. To create the segment she needs to pull in all leads with a lead status of not qualified from the CRM system. Which action allows her to create this segment?
Create filter
199
Which option is not included in the standard, out of the box subscription management options in Eloqua?
Campaign Level Opt Out ?
200
When creating the preference center form what will be the value of the conditional processing for a contact who chooses to subscribe to an email group?
Blank
201
What is the first phase of the Data Quality Process?
Set acceptance criteria
202
What should a Sales Rep do just before actively passing back a MQL to the Marketing team?
Assign a rejection code in the CRM
203
Which Contact Washing Machine app action will you use to extract values from the source Contact Fields?
RegEx Extract
204
Which is an example of first party cookies?
Acme website saves Acme cookie on a visitor computer
205
Which options allows you to configure contact security?
Labels and security groups
206
A company has chosen the custom revenue attribution model where 25% goes to the first campaign, 30% to the last campaign and the remaining 45% split among the rest. There were 4 touches with a client prior to the client making a purchase of £500000. What is the influenced revenue?
£125000
207
Which option allows you to immediately update the CRM lead or contact at the time of form submission based on a set of criteria?
Integration Rule
208
All new users are automatically added to which group?
Basic Marketing Users
209
Closed-Loop-Reporting measures campaign performance in terms of:
Revenue
210
Which interface element is used to configure permissions to control whether users can view, edit, delete, set security, and activate a saved program?
Actions drop-down menu
211
Which is a good example of a level-based hierarchy?
Time
212
Identify the correct order of steps to follow when creating a new program?
- Set up program
- Add and Configure Program Steps and Decision Rules to the Program Flow
- Enable program-optimize program workflow
213
Which option is used to pull records from your CRM system into Eloqua?
Inbound Synchronization
214
In a scenario where £15000 in revenue is attributed to the first of three campaign touches, the influenced revenue for each of the three campaigns would be?
15000 for the first touch campaign, 0 for the remaining campaigns
215
You create a send submitter an email form processing step which references a picklist in order to dynamically send the correct email to the form submitter based on country. Which of these elements should be part of that picklist?
Eloqua Asset ID
216
Which Program Builder Option allows you to edit the flow of a program?
Edit step path
217
T or F: The number of allowed participants per session can be customized using a waitlist.
True.
218
Which is the foundational step that helps you achieve true personalisation in your marketing efforts?
Execute a data audit
219
Which setting enables sales users to have seamless access to the Eloqua platform Sales tools from within CRM?
Single Sign On
220
What are the two reasons to date stamp a leads movement from Inquiry to MQL stage?
To observe the time taken by Sales to convert an MQL to SAL or reject it
221
What is the action that causes the flow of data from Eloqua to CRM?
External Call
222
Dashboard objects does not include:
Prompts.
223
How can you get form submissions without asking contacts to fill up a form?
By using a Blind form
224
Which type of user can create a drill through on a report?
Analyzer
225
An attribute is described in Insight as:
The calculated values in report (have to confirm)
226
How would you locate the Eloqua ID from and asset created in Eloqua?
From the URL of the asset
227
What conditions mush be in place when used on form processing steps?
Conditions may be based on a combination of Form, Contact, and Custom Data Object data values
228
T or F: Eloqua automatically include Meta Tags to prevent them from being indexed by search Engines
True
229
If you want to change the colour of a hyperlink, which code should you manipulate?
CSS
230
If you want to send a notification of a new form submitted to a sales rep using a picklist, which form field would make the most sense to match the rep’s email address to?
State
231
Which apps will you use to embed content from other websites into an email?
RSS feeds
| Facebook, Twitter Widgets
232
What are the three part of Blind Form submits?
The forms, the email, and the confirmation landing page (you can add processing steps to capture form data)
233
Does every blind form submit link within a single campaign require a seperate form in Eloqua?
No (similar form should be grouped together for reporting purposes)
234
When you create a form to use with blind form submits links, how many custom fields can you add?
Unlimited.
Capture multiple values from a single link using a second query string
235
What is not required from a blind form submit link to work?
Landing Page.
236
T or F: When using Blind Form Submits, the HTML form name is used as part of link configuration.
True.
237
T or F: When using Blind Form Submits, they help increase conversion.
True.
238
T or F: When using Blind Form Submits, clicking a link in a forwarded email may capture data related to the original recipient
True.
239
What would happen if you tried to use a blind form submit link in an email address that was not sent from Eloqua?
The form would not capture the recipient’s email address
240
Which form-processing step must you perform when using a blind form submit link to obtain permission to send a particular type of comm?
Email group subscribe/unsubscribe
241
When is it appropriate to use a blind form submit in an Eloqua campaign?
RSVP to an event
| When you need a simple response from existing contacts
242
What is the ‘get a cup of coffee’ rule?
To not take any action after the first save until the campaign ID populates in Settings
243
Which currency does Eloqua’s Insight feature support?
US dollars
244
What is the objective of setting up Response Rules in Eloqua?
Arrange responses into an order of priority ensures the latest data is transferred to the CRM
And, define response activities and map them to campaign member statuses
245
What does Eloqua recommend to set up integration rules with the CRM?
Program Builder Module ??
246
How does the custom model attribute revenue to campaigns?
25% to the first, 25% to the last, and evenly between the rest
247
What are three ways in which opportunities are associated to contacts?
Primary contacts
All contacts
An account
248
Who should ideally configure Eloqua closed loop reporting?
Oracle Eloqua Professional Services
249
Which is NOT true about a response in Eloqua in the context of closed loop reporting?
All activities in Eloqua, such as page visits, email opens, click-throughs, and form submits are always treated as campaign responses
250
T or F: With closed loop reporting, any offline campaign responses must be associated to Eloqua campaigns using external assets.
Costs must be entered for Eloqua campaigns to be able to calculate ROI
By default creating a new campaign in Eloqua will automatically create an associated campaign in CRM
True.
251
T or F: In the context of closed loop reporting, a response is defined as all activities in Eloqua, such as page visits, email opens, click-throughs, and form submits are always treated as campaign responses
False.
252
T or F: With closed loop reporting, any offline campaign responses must be associated to Eloqua campaigns using external assets.
True.
253
T or F: With closed loop reporting, Costs must be entered for Eloqua campaigns to be able to calculate ROI
True.
254
T or F: With closed loop reporting, By default creating a new campaign in Eloqua will automatically create an associated campaign in CRM
True.
255
Define attributed revenue calculation.
Campaign #1 brought in the total amount of $100,000
256
T or F: For closed loop reporting on opportunities, probability to close for each opportunity stage is configured to enable revenue forecast reports.
True.
257
T or F: For closed loop reporting on opportunities, Opportunities are managed by Sales in the CRM, not by marketing in Eloqua.
True.
258
T or F: For closed loop reporting on opportunities, Closed loop reporting reports in Eloqua can show the opportunity data associated to campaigns.
True.
259
When configuring your contact fields in Eloqua, which Default Update Logic setting would be most appropriate to apply to a field used to store Original Lead Source?
Update if Blank
260
T or F: For Eloqua Microsites, Microsites are hosted on Oracle Eloqua servers, not client servers
True.
261
T or F: For Eloqua Microsites, Each Microsite can be configured with different default pages and sites.
True.
262
T or F: For Eloqua Microsites, Any Microsite lp can include a redirect option if required.
True.
263
T or F: The testing pool provided in Eloqua for checking tracking scripts and can be used on secure and unsecure domains.
False.
264
What support-activated feature in eloqua can you request to gain permission before linking contact identity to a visitor?
Strict mode
265
What options are available for bulk managing tags in Eloqua?
Meta-tagging rules
File upload of tag value with associated URLs
Auto-tagging rules
266
T or F: For the accounts table in Eloqua, the accounts table must always be configured.
False.
267
T or F: For Eloqua pick list configuration, pick lists limit the values that can be imported via platform integrations.
False.
268
A data quality process involves:
- Checking the database regularly for inactive contacts
| - Creating picklists for forms
269
List the Data phases.
```
Acceptance criteria
Analyse
Clean
Update and Integrate
Report and Monitor
```
270
Which data tools allows you to define a field to update and the action to take against the field value?
Update rule
| Contact washing machine app
271
List the Contact washing machine app actions.
Trim - remove all white spaces present in a contact field
Propercase - Capitalise the first letter of each word present in the contact field
Compose - Build up a string of text from static values and contact fields
RegExExtract - Extract values from the source contact field
Lookup - standardise and add to the contact information
272
Which phase of data quality maintenance comes first?
Acceptance criteria.
273
Which is not one of the four ‘C’s’ of data management?
| Critical (they are )
- correct
- current
- consistent
274
T or F: Critical Is one of the four ‘C’s’ of data management.
False.
275
What is the main advantage of normalising data values by using lookup tables with update rules versus using the contact washing machine app?
Lookup table entries can be client managed.
276
T or F: For update rules in the contact washing machine app, they may be used as part of a data cleansing sequence of actions
True.
277
T or F: For update rules in the contact washing machine app, you can include conditions in an update rule to limit the records to be updated
True.
278
T or F: For update rules in the contact washing machine app, they can be used on the campaign canvas and program canvas
True.
279
Which form processing step can record a time/date stamp on a custom data object record?
Update custom data object - with custom values
280
If a survey campaign is using custom data objects, what are some reasons a contact would not receive the survey request email?
Unsubscribed
On the Master exclude list
Email address = hard bounce
281
When configuring a survey request email to be sent from the campaign canvas, which feature sends the email down an alternative path if the contact is unable to receive the email?
The routing tab of the email configuration window
282
Which action in program builder can notify a member of the marketing team of action taken in a campaign?
Send process member report to owner
283
When using an update rule to change data values on a custom data object, which options can you pick?
All (append set value to field, set to value, overwrite value from other field)
284
When using the Update Custom Data Object - with Custom Value processing step, you can choose to:
- Overwrite From Custom Object Field
| - Append Value
285
List three benefits of using lead scoring in Eloqua? (choose three)
Ensures prompt follow up with priority leads
Enables better resource alignment within an organisation
Improved alignment between sales and marketing
286
T or F: When updating of lead scores from Eloqua to an integrated CRM platform,
the update of lead scores in the CRM is not dynamic and an additional process needs to be built into Eloqua.
True.
287
Define the lead score of a High level of interest but not the ideal buyer
D1
288
The Lead scoring in Eloqua is based on two aspects:
Profile criteria and engagement criteria
289
Who can create and activate multiple lead scoring models in Eloqua?
Enterprise and standard license holders
290
When creating a field merge for forms, what is best practice?
Do not use a default value
291
When you test send an email with a signature, what do you have to remember?
To select the user from who to send
| Note: Email address is the only repeating field in progressive profiling
292
What is the main benefit of Progressive profiling?
- Progressive profiling improves data quality because there are fewer fields to complete, resulting in more submissions
293
T or F: The select list pushes the query string value to the hidden field form.
False (JavaScript code is used to populate the form hidden field)
294
The landing page link is made up of _______ and _______.
JavaScript code
| Select list
295
What is the ideal number of form fields to collect in a form?
Typically 5-10 but it depend on the offer
296
T or F: In progressive profiling forms in Eloqua, Visitor lookup is automatic when used on an Eloqua LP.
True.
297
T or F: In progressive profiling forms in Eloqua, Progressive profiling forms are designed to be used on Eloqua LPs.
True.
298
What key performance indicators are improved with progressive profiling?
More insight into leads
Customer experience
Data quality
299
What is the best way to dynamically redirect form submitters to a piece of gated content in a progressive profiling scenario?
Using query strings, java script, and a select list for the redirect processing step
300
What configuration options are available for presenting fields in an eloqua progressive profiling form?
List
| Staged
301
A contact who is neither subscriber not unsubscribed to any email groups is called :
A fence sitter
302
T or F: External activities that are set up in Eloqua can be accessed in the segment editor filter criteria options.
True
303
What option must you choose in the segment editor to remove the overlap between two contact lists?
Trim
304
What options are configured in a native integration auto sync to assist with segmentation?
Add to program
| Add to shared list
305
T or F: Segments can be used in a program as well as on a canvas.
True.
306
T or F: Multiple segments may be used on a campaign
True.
307
What are the basic subscription management options?
Subscription manager page
Campaign level opt out
Global opt out
308
For better reporting, where must you store preference data?
Email group
309
Which subscription options are considered best practices for all organisations?
Pre-populate existing subscription membership
| Provide global unsubscribe and other subscription options
310
T or F: For a contact with no status on their contact record, by default, the contact is globally subscribed to all email groups.
True.
311
To stay compliant with CAN-Spam, markers must include:
A link to their privacy policy in the footer of the email
312
T or F: For signature and signature layouts, you can send an email using a signature.
True.
313
T or F: For signature and signature layouts, rule even if the email address does not include a signature layout
True.
314
T or F: Signature rules cannot be defined based on account fields
True.
315
Where must you use custom field merges?
emails
landing pages
subject lines
316
What must an organisation do first to execute a truly personalized campaign?
Conduct a data audit
317
T or F: It is not possible to delete or rename the default rule in the dynamic content editor
Maybe: It depends on your permissions
318
Which type of campaigns does eloqua have the best-practice templates?
Simple nurture
welcome
re-engagement
319
When is the visitor profile created in Eloqua?
When a cookie is saved on a computer by an eloqua tracked website
320
T or F: The profile table consists of system fields, IP related fields, and custom fields.
False.
321
Will Bob have an email open saved in his contact activity history even though his cookies are blocked.
Yes, email opens are not tracked by cookies; Email opens are associated with the original recipient
322
What are populated from the IP address lookup of an Eloqua visitor?
Country IP
Company from IP
ISP
323
A cookie is a small text file. Which data points can it track and record?
Pages visited
| Length of visit
324
Do you need to have the query string parameter setup in eloqua profiling for the process to work?
No.
325
Which areas of eloqua can be dependent on profile data? (choose two)
Page tagging
| Query string reporting
326
What happens if an Eloqua form is submitted twice using two different email addresses in the same browser session?
Each contact in Eloqua will be attributed with a seperate form submission
327
How do you measure blog success?
Traffic and Referrals Reporting
| Eloqua and AppCloud Apps
328
List Sales Tools help speed up the sales cycle by helping sales persons:
Engage prospects
Identify opportunities
Create and run campaigns
Track activity
329
In order to quickly prioritize accounts, you would use which Sales Tool?
Sales Prioritization View
330
T or F: It is possible to sort columns in Sales Prioritization Views by clicking the column header.
True.
331
T or F: Best practice for a prospect absent on Twitter is to use the prospect’s company’s Twitter handle tab in Profiler
True.
332
T of F: The Engage feature to Save As in only available for emails templates, not for emails your create from scratch.
False.
333
Which metrics do Engage reports show?
Email opens and Email Click Throughs
334
Sales persons can use the recorded Digital Body Language to:
Formulate offers based on observed behaviours
Rank prospects based on activities
Tune into other contacts within the account base
335
Which notification can you set using Profiler?
Individual Level Alert
| Account Level Alert
336
The subscription Manager Page shows a list of ______ selected by the Eloqua administrative user to display as subscription options.
Email Groups
337
Which update rule action allows marketers to take a value from Field A and overwrite it on Field B?
Overwrite value from Lookup Table Field
338
Which report gives details of different values entered to search for your web pages in a Search Engine?
Search Query Breakdown
339
T or F: While working on a report, you can filter Unknown Email addresses.
True
340
Which Contact Washing Machine App action will you use to build a string of text from static values and contact fields?
Compose
341
Which option allows you to configure the official company name, URL, and logo for Eloqua?
Company Defaults
342
T or F: Tracking scripts allows marketers to restrict visitor tracking according to local laws enacted by countries
True.
343
T or F: Tracking scripts added to a website’s home page will track all visitors to all pages of the website
True.
344
Which Eloqua page allows you to control the Eloqua instance from a unified area?
Marketing Operations Center
345
Which option allows you to track visitors to a specific set of pages and use the information for segmentation or lead scoring?
Page tags
346
Identify the components of a program.
Decisions
| Actions
347
Which filter type is saved as an individual item outside an Analysis and can be reused?
Named Filter
348
What applies when setting properties for levels in a hierarchical column?
TBD
349
In the context of Insight OBI, select the best definition of ‘Analysis’
The answer to a query against an organization's data
350
Define Internal Events.
Internal Events determines which series of external calls to trigger and in which order. These are further broken down by Activity, Campaign, and Custom Events which include the Lead/Contact actions.
351
List what you can do as an Eloqua Administrator.
As an Eloqua administrator, you can manage and control the access rights and permissions that other users of the Eloqua application at your organization can access, modify, create, and configure using Security Groups.
352
What Can Security Groups do?
Groups allow administrators to control what levels of access users have to assets, features, interfaces, and so on. There are several Security Groups offered with your Eloqua instance; however you can create your own Security Groups to suit your needs
Groups allow you to add new “members” to a column, when those members do not exist in the data source
