M2 Topic 1 Role of Marketing - Apple/Domino's Case study

Question 1

How has the strategic role of Marketing helped Domino’s (2)

Answer 1

2016, Domino’s profit 🡑4.5%, sales growth 🡑 14.8%

Due to 🡓 of Eagle boys, due to there lack of marketing vs Domino’s effective use of marketing = hard to compete

Question 2

How has Apple’s, marketing effected there operations (2)

Answer 2

2013, iPhone 5 discontinued, to begin production of the 5c and 5s iPhones
Foxcon planned change in the process layout, order new components, and establish quality controls

Question 3

How has Domino’s, marketing effected there Finance

Answer 3

Investment in digital initiative campaigns( DRU, Project 3-10, 15/20 min service guarantee) = 33% 🡑 in online sales growth

Question 4

How does Apple use the Marketing Approach

Answer 4

conduct surveys on Iphone customers, assess apps and design feature, to obtain information = input for future models:

“larger screen”
“lighter thinner phone”
“longer battery life”
“better camera”