M5 Flashcards
(66 cards)
1
Q
- is necessary in creating useful and meaningful informational materials about medication-related topics since it will utilize skills such as finding, gathering, and evaluation information that will be incorporated into the published materials which is a provision of drug information
A
PHARMACEUTICAL INFORMATICS
2
Q
- is one of the aspects of promoting healthcare to the public
- this may be in form of counselling the public through leaflets, posters, newsletters and the language used should be clear, concise and suited for its audience
- the pharmacist may also make some technical report like writing a letter, making standard operating documents, doing a drug monograph for formulary review, medical record, drug evaluation monograph, medication use evaluation, drug alert notification
- answering query from an electronic mail and the use of memoranda/memos
A
WRITTEN COMMUNICATION
3
Q
if the language is NOT CLEARLY WRITTEN, there will be a risk that the health message will ____
A
will not be able to influence the audience
4
Q
WRITTEN COMMUNICATION
- can be defined as a continually revised COMPILATION of medications that indicate the current clinical judgement of the medical staff and are readily available for use within an institution
A
DRUG FORMULARY
FORMULARY REVIEW
5
Q
WRITTEN COMMUNICATION
- written APPRAISAL of medication (or class of medications in the case of drug class reviews) under consideration for formulary addition
A
DRUG EVALUATION MONOGRAPHS
6
Q
WRITTEN COMMUNICATION
- a performance improvement method that focuses on evaluating and improving MEDICATION-USE PROCESSES with the goal of optimal patient outcomes
- may be applied to a medication or therapeutic class, disease state or condition, a medication-use process, or specific outcomes
A
MEDICATION-USE EVALUATION
MUE
7
Q
WRITTEN COMMUNICATION
- require the pharmacy department to ALERT the medical and nursing staff of an important medication-related issue
- examples: critical drug product shortages, change in pharmacy procedures, withdrawal of a drug from the market
A
DRUG ALERT NOTIFICATION
8
Q
WRITTEN COMMUNICATION
- professional e-communication should be utilized in situations where the messenger has concluded that a face-to-face meeting or telephone communication would NOT communicate the message more effectively
- the content of the messages should be concise and easily understood
- AVOID using capital letters – it could be interpreted as YELLING
A
ELECTRONIC MAIL
9
Q
WRITTEN COMMUNICATION
- most pharmacists will find a need to communicate with other health care providers
- used to communicate drug information, policy changes, or in the evaluation/discipline of employees
- have a formal format and should be addressed to a specific individual or group of individuals
A
MEMORANDA
(memos)
10
Q
- an OUTLINE/BRIEF SUMMARY of a topic
- contains 150-250 words
- well developed paragraph which provides readers with a quick overview of essay or report and its organization
- express central idea and your key points
* introduce journal articles
* inform readers about article’s content
* help readers decide whether or not to read article
* overview conference programs, abstract collections, and book chapters
A
ABSTRACT
11
Q
ABSTRACT
contains how many words
A
150-250
12
Q
- it is CONDENSED and CONCENTRATED version of the full text of the research manuscript
- it should be sufficiently representative of the paper if read as a standalone document
- it must be detailed as possible within the word count limits (200-300 words) specified by the journal to which paper is to be submitted
- it should NOT present a biased picture
- it usually contains: topic, research question, methods, results, and conclusion
A
SCIENTIFIC ABSTRACT
13
Q
SCIENTIFIC ABSTRACT
word count limit
A
200-300 words
14
Q
SCIENTIFIC ABSTRACT
it usually contains
(5)
A
- topic
- research question
- methods
- results
- conclusion
15
Q
PARTS OF THE ABSTRACT
write ____ that explain topic, purpose, and research questions
A
1-2 introduction sentences
16
Q
PARTS OF THE ABSTRACT
write ____ desribing your research METHODS (this may also incluse the type of data analysis you used)
A
1-2 sentences
17
Q
PARTS OF THE ABSTRACT
write ____ describing the RESULTS/FINDINGS
A
1-2 sentences
18
Q
PARTS OF THE ABSTRACT
write ____ containing your CONCLUSIONS and RECOMMENDATIONS
A
1-2 sentences
19
Q
- pertinent medical RECORDS related to patient care
- diagnostic report
- medical imaging
- pathological report
- history of illness
- discharge summary
- emergency room records
A
MEDICAL ABSTRACT
20
Q
- gives an overview conference programs, abstract collections, and book chapters
- summarize the main points of the topic that will be presented
- should be clear in explaining your topic and the main points of research that you will share with the audience
A
CONFERENCE ABSTRACT
21
Q
WRITTEN COMMUNICATION
- a brief account or statement, as of news or events, issued for the information of the public
- a board on the wall of a classroom, office, etc., where things (such as written notices or pictures) are put so that they can be seen by many people
- serve as a visual way to communicate
A
BULLETIN
22
Q
WRITTEN COMMUNICATION
____ cover information on diseases, diet, and nutrition, to support local groups
A
HEALTHCARE BULLETIN BOARDS
23
Q
WRITTEN COMMUNICATION
- event announcements
- fact sheets handed out at trade shows or conferences
- as handouts and newspaper/magazine inserts
- as information sheets, as part of a promotional campaign
A
FLYER
24
Q
WRITTEN COMMUNICATION
- product and service catalogs
- reference materials
- manuals
- any application where detailed descriptions and durability are desired
A
PAMPHLET
25
# **WRITTEN COMMUNICATION**
* if there's a specific, **step-by-step process** that you want to teach people baout
* exmaple: if you want to **explain** the **various types** of **sleep disorders**
BROCHURE
26
# **WRITTEN COMMUNICATION**
* a **PRINTED report** of information and ideas that is **DISTRIBUTED ON A REGULAR BASIS** to a group of interested people
NEWSLETTER
27
# **WRITTEN COMMUNICATION**
* a **regularly distributed** publication generally about one main topic that is of interest to its subscribers
* one of the **MOST POWERFUL** platforms for disseminating drug information in any pharmacy setting
* many pharmacy department and almost all drug ceenters use this to **disseminate information REGULARLY** to healthcare providers
NEWSLETTER
28
# **WRITTEN COMMUNICATION | NEWSLETTER**
REASONS WHY NEWSLETTERS ARE VERY EFFECTIVE:
* provide a ____ for **disseminating information** on a regular, expected basis
VEHICLE
29
# **WRITTEN COMMUNICATION | NEWSLETTER**
REASONS WHY NEWSLETTERS ARE VERY EFFECTIVE:
* ____ at the institution can be **included** in the **mailing list**
ALL HEALTH CARE PROVIDERS
30
# **WRITTEN COMMUNICATION | NEWSLETTER**
REASONS WHY NEWSLETTERS ARE VERY EFFECTIVE:
* serve as a ____ from the pharmacy department to the medical staff
medium of information
31
# **BASIC COMPONENTS OF A NEWSLETTER**
* a **CLEVERLY designed**, **EYE CATCHING banner** or **title**
* **CREATIVE** name
* logo, subtitle, motto, volume, issued and date
NAMEPLATE
32
# **BASIC COMPONENTS OF A NEWSLETTER**
* usually **one**, maybe **two sentences** that describe the **BASIC PURPOSE** of the newsletter
* typically **identifies** the **audience** and **purpose** of the newsletter
* **cleverly constructed** nameplates often contain these
TAGLINE AND ISSUE DATE
32
# **BASIC COMPONENTS OF A NEWSLETTER**
* the **BULK** and **text** EXCLUDING headlines and decoration
BODY
33
# **BASIC COMPONENTS OF A NEWSLETTER**
* usually appears on the **front pages**, **briefly lists** the **articles** and the **page numbers** on which they appear
TABLE OF CONTENTS
34
# **BASIC COMPONENTS OF A NEWSLETTER**
* a **list of information** about the **EDITORIAL STAFF** and **PUBLISHER** of the newsletter
* typically, it is **boxed** and appears on the **inside** or **back page** of the newsletter
MASTHEAD
35
# **BASIC COMPONENTS OF A NEWSLETTER**
* **identifies** EACH article; is **important text element** AFTER the nameplate
* written in **BOLD**
* should be **LARGER** than the body
HEADLINE
36
# **BASIC COMPONENTS OF A NEWSLETTER**
* a **short phrase** positioned ABOVE the headline, usually as a **lead in** or **introduction**
KICKER
37
# **BASIC COMPONENTS OF A NEWSLETTER**
* **one** or **more** lines placed **BETWEEN** the headline and body of the article
DECK
38
# **BASIC COMPONENTS OF A NEWSLETTER**
* appears WITHIN the **body** text
* **DIVIDES** the article into **smaller sections**
SUBHEADING
39
# **BASIC COMPONENTS OF A NEWSLETTER**
* **REPEATING text** at the TOP of every page
RUNNING HEAD
40
# **BASIC COMPONENTS OF A NEWSLETTER**
* can appear at the **top**, **bottom**, or **side** of the newsletter
* **page 1** is NOT numbered
PAGE NUMBER
41
# **BASIC COMPONENTS OF A NEWSLETTER**
* name of **AUTHOR** or contribute of photo or article
* it can appear at the **beginning** or **end** of the article
BY LINE
42
# **BASIC COMPONENTS OF A NEWSLETTER**
* Appears at the **BOTTOM** of an article to **identify** the **page** where the article **continues**
JUMPLINE
43
# **BASIC COMPONENTS OF A NEWSLETTER**
* A **symbol** used to mark the **END** of the article or story
END MARK
44
# **BASIC COMPONENTS OF A NEWSLETTER**
* **SMALL QUOTES** taken from an article and **ENLARGED** to catch the reader's attention
PULL QUOTES
45
# **BASIC COMPONENTS OF A NEWSLETTER**
* A **photograph** of a **person's head** and **shoulders** with that person **looking straight** into the camera
MUG SHOTS
46
# **BASIC COMPONENTS OF A NEWSLETTER**
* A **phrase**, **sentence**, or **paragraph** describing the **contents** of an **illustration** or **photograph**
CAPTION
47
# **BASIC COMPONENTS OF A NEWSLETTER**
* a **small section** on the **front** or **back** of the newsletter devoted to application of the **addresses** and **postage** or **postal permits**
MAILING PANEL
48
# **WRITTEN COMMUNICATION**
* an informative paper document often used for sharing **promotional material**
* are often also referred to as **flyers**, **pamphlets**, or **leaflets**
* can **answer frequently asked questions** about your organization
* can offer **more specific instructional how-to** or health information
* can **educate** people about a **specific program** or **event**
BROCHURE
49
# **PARTS OF BROCHURE**
* presented as a **statement**, **question**, **warning**, or as a **news alert**
HEADING
50
# **PARTS OF BROCHURE**
* acts as a **BREAK** between the headline and the body copy and makes it **easier** for the reader to **skim** the brochure for pertinent information
SUBHEADING
51
# **PARTS OF BROCHURE**
* contains **descriptive text** that should create a **visual image** of your product or service
BODY COPY
52
# **PARTS OF BROCHURE**
* contains **business name**, **logo**, and **contact information** such as an **address**, **phone number** and **website address** are located in the brochure
* placement is most often located in the **back panel** of the brochure
SIGNATURE
53
# **PARTS OF BROCHURE**
* when offers contain **special stipulations** to the scale; all **disclosures**, **terms** or **conditions** should be included in your brochure.
* **additional offerings** such as **warranties**, **options**, **incentives** or **financing terms** should be included in this section
DISCLOSURES, TERMS OR CONDITIONS
54
# **PARTS OF BROCHURE**
* contains **photographs**, **hand-drawn illustrations** and **graphic designed imagery**
* this design strategy is even **more effective** when the action features **people** or **other living things**
ILLUSTRATIONS
55
# **PARTS OF BROCHURE**
* **along with photos** help **promote** the **overall message** of the brochure
CAPTIONS
56
# **WRITTEN COMMUNICATION**
* A communication medium used to convey the message
* the message should be **brief** and **clear**, so that communication can be established between author and reader of the poster
* are widely used in the **academic community**, and most conferences
* it is usually a mixture of a **brief text mixed with tables**, **graphs**, **pictures**, and other presentation formats
POSTER
57
# **WRITTEN COMMUNICATION**
* **summarize** information or **research** **concisely** and **attractively** to help publicize it and generate discussion
RESEARCCH POSTERS
58
# **POSTER**
important information should be **readable** from about ____ **feet away**
10 feet
59
# **POSTER**
TITLE
short and draws interest
60
# **POSTER**
word count
300 - 800 words
61
# **POSTER**
TEXT
clear and straight to the point
62
# **POSTER**
use of ____, ____, ____ make it **eaasy to read**
bullets, numbering, and headlines
63
# **POSTER**
effective use of ____, ____, and ____
graphics, color and fonts
64
# **POSTER**
LAY OUT
consistent and clean
65
# **POSTER**
includes ____, ____, and ____
acknowledgements, name, institutional affiliation
