Madeira Wine Law and Business

Question 1

How many growers are there in Madeira? What is the average holding size?

Answer 1

1,000 growers averaging .3 ha

Question 2

How many producers of Madeira are there?

Answer 2

8

Question 3

Name the Madeira producers.

Answer 3

Justino's
Barbeito
Henriques & Henriques
Broadbent
Blandy's
Madeira Wine Company
Cossart Gordon
D'Oliveira

Question 4

Who are the only two Madeira producers to own or rent vineyards?

Answer 4

Henriques & Henriques

Madeira Wine Co.

Question 5

Who are the largest three producers of Madeira?

Answer 5

Justino’s
Henriques & Henriques
Madeira Wine Co.

Question 6

How many growers must Madeira producers typically by from?

Answer 6

Over 100. Agents are typically used to simplify the process

Question 7

What is IVBAM?

Answer 7

An organization founded in 2006 that is responsible for coordinating and supporting the wine and embroidery industries in Madeira

Question 8

What is IVBAM’s role in quality control in Madeira?

Answer 8

Representatives are present at grape reception and are responsible for sealing and unsealing aging barrels. They also taste wines to ensure age indicated and vintage wines are of acceptable quality. The organization sets production and labeling guidelines.

Question 9

True or False

IVBAM is not permitted to consult with growers on winemaking.

Answer 9

False. Technicians will visit producers to consult.

Question 10

What has been the trend in Madeira sales over the past three decades? What was the most recently reported sales volume.

Answer 10

Stable, with sales volume at 3.2 million liters in 2017.

Question 11

What category of Madeira is the largest by volume? How much was sold?

Answer 11

Corrente Madeira, 1.9 million liters in 2017

Question 12

What are the most common age-indicated Madeira categories?

Answer 12

5 Year and 10 Year

Question 13

What grapes are most often used for varietals labelled Madeira?

Answer 13

Sercial
Verdelho
Bual
Malmsey

Question 14

Which variety is most often sold as Frasqueira?

Answer 14

Terrantez

Question 15

What amount of volume comprised Colheita and Frasqueira in 2017?

Answer 15

48,000 liters

Question 16

True or False

Old Age Indicated Madeira (20+ Year) is more commonly found than Colheita and Vintage Madeira

Answer 16

False.

Question 17

What has been the trend in sales value for Madeira?

Answer 17

It has increased, with value of Colheita and Vintage Madeira increasing

Question 18

What are the most important markets for Madeira?

Answer 18

France (850,000 liters)
Madeira (500,000 liters)
Germany (320,000 liters)
UK (310,000 liters)

Question 19

What makes Madeira and important market for Madeira sales?

Answer 19

Tourism

Question 20

Of the top four markets for Madeira, which are the most important for expensive wines? Inexpensive?

Answer 20

Domestic market and UK are important for more expensive wines

France and Germany are important for inexpensive wines

Question 21

What are significant volumes of inexpensive Madeira used for?

Answer 21

Cooking and/or confectionery

Question 22

How are Madeiras used for cooking matured and treated before release?

Answer 22

Hey are put through the Estufagem process. Some may be seasoned with salt and pepper before bottling

Question 23

What percentage of Madeira’s volume is used for cooking or the production of other products?

Answer 23

25%

Question 24

What other alcoholic beverage might include Madeira as a sweetening ingredient?

Answer 24

Schnapps