Main Ideas Flashcards

1
Q

Marx (4)

A

Base/ superstructure
false consciousness
intellectuals/ industrialists
exploitation of labor

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2
Q

Gramsci (4)

A

Organic intellectuals
Spirit of scission
hegemony
historical bloc

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3
Q

Althusser (4)

A

Interpellation!!!!!!!!!!!!!!!!!!!!
materiality of ideology
importance of rituals
ISA/ RSA

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4
Q

Adorno (doesn’t really have buzzwords)

A
Frankfurter
culture industry 
sameness of culture 
passive audiences 
the masses 
labor time vs leisure time
mass culture vs avante garde art
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5
Q

Hebdige

A
Birmingham
incorporation (commodity/ ideological) 
style- outward appearance 
subculture/ style
semiotics (also hall)
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6
Q

Hall

A

encoding/ decoding (circuit of communication) –> replaces the sender/ receiver model
active audience
different reading positions (know them)
(semiotics)

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7
Q

Mulvey (doesn’t have buzzwords

A
psychoanalytic theory 
stopped trying to fight for socialist revolution 
soviet union developed 
capitalism booming under reagan 
how we establish identity through media representation
analyzing beauty destroys it 
male gaze!!!!!
fetishisitic/ vouyeristic scopophilia 
ego ideal
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8
Q

Jhally

A

nothing wrong with a little objectification (know why)

more penetrative sex

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9
Q

Williams

A

Body Genres- elicit visceral reactions
bisexual oscillation
phallus (floats)

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10
Q

Baudrillard

A

postmodernism
sumulation/ simulacra
hyperreality
signs overtaken the real

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11
Q

McRobbie

A
postmodernism 
no foundation for feminine 
women as becoming not being 
beware of metanarratives 
grand explanatory narratives 
there is no real me- you create who you are
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12
Q

Connolly

A
neuroplasticity 
neurons that fire together wire together 
agency (floats) 
critique of postmodernism 
many different levels of being 
engrained physiological habits 
conscious thought is one of many layers
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13
Q

Elizabeth Wilson

A
represents where we are going 
return to freud 
wave modernism and neuroscience 
speaks to psychoanalysis 
bring biological body into feminism
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