Majority influence

Question 1

Define conformity

Answer 1

Giving in to indirect group pressure

Question 2

When does conformity occur?

Answer 2

When an individual’s behaviour and/or beliefs are influenced by a larger group of people - this is majority influence

Question 3

What did Sherif argue?

Answer 3

That people use the behaviour of others to decide what to do, especially when they are unsure or lacking confidence about how to act

Question 4

What are the 3 types of conformity?

Answer 4

Compliance, identification and internalisation

Question 5

What is compliance?

Answer 5

Change of behaviour/opinions to those of a group to be accepted or to avoid disapproval

Question 6

What is identification?

Answer 6

An individual changes their behaviour/opinions to those of a group in order to fit in

Question 7

What is internalisation?

Answer 7

An individual truly afters their behaviour/opinions to those of a group

Question 8

What did Deutsch and Gerrard suggest?

Answer 8

There are 2 explanations for why we conform

Question 9

What are the 2 explanations for why we conform that Deutsch and Gerrard suggested?

Answer 9

Normative social influence (NSI) and Informational social influence
This is called the Dual Process Model - although they describe 2 different processes operating, they can work together to influence thoughts and behaviours