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Flashcards in Management and manipulation of place Deck (10):
1

Perception of international places are influenced primarily by

Media experience rather than personal experience
(e.g. perception of Afghanistan)

2

Government ways to manipulate perception of place

Reimaging
Rebranding
Regeneration

3

Reimaging

disassociating from a negative pre-existing image

4

Rebranding

Re-develop the market to gain a new identity

5

Regeneration

Long term process of actually making a place better

6

Place marketing

PR companies employed to make a place have a better image

7

E.g. of place marketing

Weston-Super-Mare, Somerset
Advertising campaign
A logo
Love Weston Winter Wonderland event

8

E.g. of rebranding

Amsterdam, Netherlands
- I AM STERDAM

9

Case study of Government manipulation

Medellin, Colombia

10

TNC's

Wish to market a place due to investment there