MAR 14

Question 1

The process of delivering products and services to customers?

Answer 1

distribution

Question 2

Resellers, brokers, and facilitators that improve the effectiveness of a marketing channel

Answer 2

channel intermediaries

Question 3

typical marketing channel intermediary?

Answer 3

retailer
agent
facilitator
wholesaler

Question 4

first step in designing a channel strategy?

Answer 4

understanding the desires of the target customer

Question 5

at minimum, a channel of distribution consists of a producer and a(n) ____.

Answer 5

customer

Question 6

When marketers determine the distribution intensity for a product, they are determining the ____ of a channel level.

Answer 6

width

Question 7

Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?

Answer 7

selective

Question 8

A conventional channel consists of one or more ___ producers, wholesalers, and retailers.

Answer 8

independent

Question 9

____ conflict occurs between different levels of the same channel, while ___ conflict occurs among firms at the same level of the channel.

Answer 9

vertical; horizontal

Question 10

___ is the coordination of all activities related to the transportation or delivery of products . and services that occur within the countries of a single business or organization.

Answer 10

logistics

Question 11

Marketing channel

Answer 11

network of all parties involved in moving products or services from producers to consumers or business customers

Question 12

agents and brokers do not take title to the product

Question 13

channel strategies determine the best way to make a product available to the target market, while keeping in mind the marketing objectives.

Answer 13

choosing the right channel of distribution

Question 14

Channels of distribution provide…

Answer 14

time, place, and ownership utility

Question 15

What is the term for the firms and individuals who help move a product to the consumer or the business user?

Answer 15

channel intermediaries

Question 16

At minimum, a channel of distribution consists of a producer and a(n) ________

Answer 16

customer

Question 17

Expense of Distribution Channels

Answer 17

The expenses that are associated with marketing channels (distribution, storage, shipment, etc.) can account for 30% to 50% of the ultimate selling price of a product.
These distribution costs include freight and storage expenses, along with the profits earned by wholesalers and retailers.

70% of all products

Question 18

intensive distribution strategy

Answer 18

many locations as possible. (ma)

chapstick (30)

Question 19

selective distribution strategy

Answer 19

companies will seek out a few intermediaries and will gain the necessary market coverage through control and lower costs (than by using intensive distribution)

Camera (3)

Question 20

exclusive distribution

Answer 20

companies significantly limit the number of intermediaries to further increase control over the channel. Intermediaries are often given exclusive rights to a geographic area; this strategy is used to maintain a perception of exclusivity and prestige. ( the more exccclusive the better

Fine glass (1)

Question 21

a conventional channel

Answer 21

, all members work independently, each seeking to gain maximum profits.

Question 22

vertical marketing system

Answer 22

is where one channel member takes control of the other members, either through an acquisition, or through developing their own capabilities.
Make more profit.

Question 23

horizontal marketing system

Answer 23

A horizontal marketing system occurs when two or more channel members form an alliance to share resources. Examples include banks or quick serve restaurants opening branches in grocery stores.

Question 24

goal of logistics

Answer 24

is to ensure that the right things happen

Question 25

supply chain mgmt

Answer 25

expands this to include all firms that impact the distribution process

Question 26

Physical distribution

Answer 26

movement of products from point A to point B.

Question 27

Inventory

Answer 27

storage of goods that await transport or shipping.

Question 28

shippers

Answer 28

own the goods being distributed and are most often the producer of the goods.

Question 29

carriers

Answer 29

those companies who physically transport goods from shippers to consignees (such as freight carriers, railroads, etc.)

Question 30

consignees

Answer 30

those who receive the distributed goods and include wholesalers, retailers, etc.

Question 31

marketing functions

Answer 31

exchange negotiate price place orders make sales

Question 32

distribution channel

Answer 32

choosing right channel with 4 p's | cant go back change select distribution channel stuck

Question 33

Inbound logistics

Answer 33

entails the movement of products (say tires) from suppliers (Michelin) to companies (GM). 1 manufactor process

Question 34

Outbound logistics

Answer 34

the movement of products from company to customer (car buyer). In the case above, this movement includes the use of an intermediary (car dealership). consumer

Question 35

Reverse logistics

Answer 35

the methods that are used to move products backwards through the supply chain for return or repair. Take for example a defective tire that was installed on a new car. The car buyer will return to their contact point, the car dealership, who in turn will take possession of the tire and work it back through the channel (to the tire manufacturer). In some cases, the process could bypass one or more members of the channel.