Mareting 101

Question 1

Co muser’ market

Answer 1

All of the personal consumption of final consumers

Question 2

Consumer buyer behavior

Answer 2

The buying behavior of final consumers who buy good & services for personal consumption

Question 3

What is in the buyer’s black box

Answer 3

Buyer’s characteristics & buyer’s decision process

Question 4

Characteristics affecting consumer behavior

Answer 4

Cultural, social, personal, & psychological

Question 5

Examples of cultural factors

Answer 5

Social classes) similar values & interest), subculture( Caribbean Muslims),culture ( the Way you live

Question 6

Example of social factors

Answer 6

-family, reference groups) role de social status

Question 7

Examples of personal factors

Answer 7

Age & life cycle stage, personality, lifestyle

Question 8

Examples of psychological factors

Answer 8

Motivation, beliefs-attitudes

Question 9

Buyer decision process

Answer 9

Need recognition, information. Search, evaluation ofatternatives, purchase decision, postpurchase behavior.

Question 10

Factors affecting consumer behavior

Answer 10

Occupation, economic, personal income, saving, interestrates