Markeing Flashcards
(10 cards)
1
Q
What are customer needs?
A
things customers need to surive
2
Q
benefits of meeting customer needs are
A
customer loyalty
good reputation
more sales
3
Q
consequences of not meeting customer needs
A
the opposite of the good things
4
Q
What is market segmentation?
A
putting customers into groups
5
Q
The main market segmentations are
A
gender
income
age
6
Q
What is target marketing
A
target marketing is where the product is aimed at a certain group of people
7
Q
Qualitative data is
A
customer opinions of the products/servises
8
Q
quantitive data is
A
numers and figures
9
Q
Product lifecycle is
A
development
intro
growth
maturity
decline
10
Q
A
