Market Flashcards

1
Q

what is demand

A

the quantity of a good or service that consumers are willing and able to buy at a given price in a given time period

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2
Q

what’s effective demand

A

when a desire to buy a product is backed up by an ability to pay

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3
Q

what’s the law of demand

A

-there’s an inverse relationship between price of a hood and demand
-as price falls we see and expansion of demand
-as price rises we will see a contraction of demand

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4
Q

what’s the ceteris paribus assumption

A

many factors affect demand, when drawing a demand curve, economists assume all factors are held constant except one- price of product itself

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5
Q

what does the demand curve show

A

the relationship between price of item and quantity demanded over a period of time

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6
Q

what are the two reasons prices fall

A

1.the income effect- when the price of an item falls because the consumer can maintain the same consumption for less expenditure resulting in an increase in income
2.the substitution effect- when the price of a good falls because the product is now cheaper than an alternative item and some customers switch their spending from the alternative hood or service

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7
Q

changing prices if a complement

A

-two complements are in joint demand
-an increase in price of one product would cause a fall of quantity in the other

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8
Q

how does income of consumers effect the demand curve

A

-most things we buy are normal goods, when income increases our ability to purchase goods and services increase
-causes an outward shift in demand curve
-when income falls there will be a decrease in demand except for inferior goods

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9
Q

what are the effects of advertising and marketing

A

-heavy spending on advertising and marketing can help bring changes in consumer tastes and fashions
-increase in advertising= outward curve in demand

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10
Q

what’s market demand

A

-the sum of the individual demand for a product from each consumer in the market
-if more people enter the market and they have the ability to pay for items on sale, then demand on each price level will rise

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11
Q

what is supply

A

the quantity of a good or service that a producer is willing and able to supply onto the market at a given price in a given time

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12
Q

what is the basic law of supply

A

as the price of a product rises, businesses expand supply to the market

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13
Q

what are the causes of changes in supply

A

-cost of production
-external shocks
-new technology
-taxation and subsidies

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14
Q

what does a lower unit cost mean

A

means business can supply more at each price

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15
Q

what does a higher unit cost cause

A

cause an inward shift of supply

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16
Q

what are subsidies

A

-any form of government support offered to producers and occasionally consumers

17
Q

what are the factors that cause demand curve to shift

A

PASIFIC
P-population
A-advertising
S-substitutes
I-income
F-fashion and trends
I-interest rates
C-complements

18
Q

what are the factors that cause supply curve to shift

A

PINTS-WC
P-productivity
I-indirect taxes
N-number of new entrants
T-technology
S-subsidies
W-weather
C-costs of production

19
Q

what is equalibrium

A

a state of equality or a state of balance between market demand and supply

20
Q

what is disequilibrium

A

prices where demand and supply are out of balance

21
Q

what will change the equilibrium price and quantity in the market

A

changes in conditions of demand and supply

22
Q

what is elasticity in business?

A

The responsiveness of the quantity demanded to change in price

23
Q

what is the equation for price elasticity of demand?

A

PED=% change in quantity demanded➗% change in price

24
Q

how do you know if the relationship is elastic?

A

If the answer is between minus one, and infinity the relationship is elastic where percentage change in demand is greater than percentage change in price

25
Q

How do you know if relationship is in elastic?

A

if answers between zero, and minus one, the relationship is in elastic where percentage change in demand is less than percentage change in price

26
Q

What is price elasticity of demand?

A

Measure the extent to which the quantity of a product demanded is affected by change in price

27
Q

What is unitary price elasticity

A

when the value of PED is exactly one and change in demand= change in price

28
Q

why does elasticity of demand matter?

A

-If PED>1 (elastic) The change in price will cause a larger change in demand.
-Which causes the overall revenue to increase with a price, cut and overall revenue at full with a price increase
-Opposite in the case of PED<1 (inelastic)

29
Q

what are five factors influencing PED

A
  1. brand strength(products with strong brand loyalty and reputation tend to be priced in elastic)
  2. Necessity(the more necessary product, the more demand tends to be inelastic)
  3. Habit. (tend to be price in elastic)
  4. Availability of substitute(demand for products that have lots of alternatives tend to be price elastic)
  5. Time(in the short short run price. Changes tend to have less impact on demand than over long periods.)
30
Q

Income elasticity of demand equation

A

IED = % change in quantity demanded➗% change in income

31
Q

what is income elasticity of demand?

A

It measures the extent to which the quantity of a product demanded is affected by change in income

32
Q

What are characterised as a luxuries IED?

A

when income elasticity is more than one and as income grow proportionately, more is spent on luxuries like expensive holidays

33
Q

what are characterised as necessities in IED?

A

When income elasticity is less than 1 and more than 0
-As income grows, proportionally less is spent on necessities like staple groceries

34
Q

what happens to income and demand of inferior goods

A

As income rises, demand falls

35
Q

What are limitations of IED?

A

-is difficult to get reliable data
-Other factors affected demand, like customer taste
-Many markets subject to rapid technological change, which makes previous data less reliable
-Competitors rule, react pricing decisions can’t be taken in isolation