Market Research Flashcards
1
Q
Why is market research important?
A
Is important to identify what customers want/needs.
It helps businesses identify a gap in the market
2
Q
Why is it important to identify what customers want/need?
A
In order to meet their demands.
3
Q
What is primary research?
A
Data collected first-hand for a specific research purpose
4
Q
What is secondary research?
A
Data that already exists and which has been collected for a different purpose.
5
Q
Main sources of primary research?
A
Interviews
Qu
