Market Research Flashcards
What are the 4 market research methodologies?
1) Sales data mining
2) Focus group discussion
3) Observation technique
4) Survey research
The main focus of _ _ _ is _ data.
sales data mining, categorising
A _ _ is a chronological arrangement of data.
data array
After arraying the data, a researcher can construct a _ table.
frequency
This table organizes data into groups of values according to the most logical characteristics.
Frequency table
Frequency distribution can be more useful if translated into _.
graphs
_ show visual patterns that are not easily seen in a table
Graphs
The 3 commonly used graphs in market research are…
1) Histogram/bar graph
2) Frequency polygon
3) Pie chart
_ _ _ is one of the most common qualitative research tool.
Focus group discussion
It is effective in extracting consumer and non-consumer experiences and impressions regarding products, places, or programs.
Focus group discussion.
The 4 key decisions to be made in FGD are…
1) Respondent selection
2) Sample size
3) Data gathering
4) Data analysis
In the _ technique, _ the event at once is the best means to capture information.
observation, recording
You have to use a video recorder in the observation technique.
False.
Observations must be documented and tallied for proper analysis later on.
True.
What are the two types of observation techniques?
1) Human observation
2) Mechanical observation
