Market Research 2 Flashcards
(6 cards)
1
Q
What is Quantitative Research?
A
Collection of data that can be measured. includes figures and datas.
2
Q
What Is qualitative research?
A
Collection of data about attitudes, beliefs and intentions.
3
Q
What is a sample?
A
Group of respondents to a market research who are selected to represented the whole market.
4
Q
What is quota sampling?
A
population is segmented into groups based on characteristics.
5
Q
What is random sampling?
A
Every member of population has equal chance of being interviewed.
6
Q
What is bias?
A
Something that may cause data within a sample to be weighted towards one side.
