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Flashcards in Market Research Marketing 1 Deck (11):
1

What is market research?

Market research is the process that firms us to attempt to descover what consumers require from a good or service so that they can meet those requirements.

2

When will a firm generally carry out market research?

When a new product or service is being developed to ensure the consumers will buy it.

3

What can market research be classified as?

Primary or secondary.

4

What is primary research also known as?

It is also known as field research.

5

What is secondary research know as?

It is also known as desk research.

6

How many advantages of primary research are there?

2

7

What are the advantages of primary research?

The research is original.
It is more accurate and up-to-date.

8

Described primary research.

It involves the collection of original data for a specific purpose and is normally collected directly from the source.

9

Give examples of primary research.

Surveys, focus groups, consumer panels and interviews.

10

Give examples of primary research.

Surveys, focus groups, consumer panels and interviews.

11

How is the research being original helpful?

The results gathered will generally be more relevant to the needs of the business that ran the research.