Market Research Surveys

Question 1

Population

Answer 1

All members of a defined group with specific characteristics you are interested in studying

Question 2

Sample

Answer 2

Subset of population used to represent whole population

Question 3

Survey objective

Answer 3

Provide results through a sample that represents whole population

Question 4

Probability samples

Answer 4

Simple random
Cluster
Systematic
Stratified

Question 5

Non probability sample

Answer 5

Convenience
Judgement
Quota
Snowball

Question 6

Snowball

Answer 6

People recruit peers

Question 7

Quota

Answer 7

People chosen from specific subgroups

Question 8

Questionnaires development stages

Answer 8

Planning
Design
Pilot

Question 9

Planning

Answer 9

Define problem
Research
Define population target market and survey method

Question 10

Design

Answer 10

Order of topics
Type and wording of questions
Layout

Question 11

Pilot

Answer 11

Test

Redesign

Question 12

3 conditions for a true response

Answer 12

Understand question
Abel’s to provide answer
Willing to provide answer

Question 13

Types of survey questions

Answer 13

Dichotomous
Multiple choice
Scales
Open ended questions

Question 14

Scales

Answer 14

Likely

Semantics differential