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1.2 > Market Segmentation: > Flashcards

Market Segmentation: Flashcards

1
Q

How do businesses segment the market?

A

Choosing the marketing mix
Using a market map
Choosing how to promote.

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2
Q

What are the 5 methods of market segmentation?

A

Age
Gender
Income
Location
Demographics

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1.2 (5 decks)

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