Market Segmentation Flashcards
(4 cards)
1
Q
What is market segmentation
A
A group of individuals or part of market where consumers share one or more characteristics or needs
2
Q
Examples of market segmentation (4)p
A
-Age
-location
-gender
-income
3
Q
Market segmentation is split up into 5 sections
A
-location
-demographics
-lifestyle
-income
-age
4
Q
Why may a shop in Spain during summer not sell coats
A
Because it’s hot - location
