Market Segmentation Flashcards

(4 cards)

1
Q

What is market segmentation

A

A group of individuals or part of market where consumers share one or more characteristics or needs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Examples of market segmentation (4)p

A

-Age
-location
-gender
-income

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Market segmentation is split up into 5 sections

A

-location
-demographics
-lifestyle
-income
-age

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Why may a shop in Spain during summer not sell coats

A

Because it’s hot - location

How well did you know this?
1
Not at all
2
3
4
5
Perfectly