Market Share Dashboard Flashcards

(63 cards)

1
Q

What is 1P sales data?

A

Sold and shipped by Amazon, purchased from manufacturer of record

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2
Q

What is 2P sales data?

A

Sold by Amazon, fulfilled by 2nd party or disctirbutor

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3
Q

What is 3P sales data?

A

Marketplace seller ownwed inventory with full control over price, stock, logistics

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4
Q

What are Top Movers?

A

Items with the biggest performacne shift, either negaitve or positive

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5
Q

What are Top Performers?

A

Top performers for the selected filters & performance for the period

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6
Q

What are the two views of sales and share performance?

A

Accrued, periodic

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7
Q

Which view is siloed sales data based on the graph’s period intervals?

A

Period

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8
Q

Which view shows each sales period added to the next?

A

Accrued

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9
Q

How do you see calculations for a time period?

A

Hover mouse over the graph, click to freeze the view

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10
Q

How do you view data in tabular form broken out by period?

A

click “options”

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11
Q

How do you calculate conversion?

A

Traffic/sales = conversion

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12
Q

Are Sales and Share period or accrued calculations?

A

Period

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13
Q

How do you view a trendline?

A

click “show trends”

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14
Q

Which view shows periodic or accrued view of own sales and share performance?

A

My business

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15
Q

Which view shows a broader view of sales and share, including competitive data?

A

Market View

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16
Q

Is competitive data actual or predicted?

A

Predicted

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17
Q

What views can you toggle between at the bottom of charts in Market View?

A

Accrued or Periodic

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18
Q

Which view allows you to analyze the health of a client through the following metrics: Traffic, Conversion, Product, Operations

A

Scorecard

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19
Q

How do you access the export builder?

A

Click “get data”

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20
Q

Where do you schedule reports?

A

Through “options” in the bottom right hand corner of the report.

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21
Q

What must you do to ensure a scheduled report is delivered?

A

Save the filter

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22
Q

For security purposes, what must all recipients do to recieived a report?

A

Have a registered log in in the Market Share platform

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23
Q

Who is a competitor of Edge Market Share?

A

Jungle Scout or Profitera

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24
Q

What tool harvests classificaiton and title from PDP?

A

POLR

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25
Who do you contact if something is misclassified?
help@ascentialedge.com
26
Who dictates product hierarchy? Who helps set it up?
The client dictates product hierarchy, Customer Ops helps set it up.
27
Where does the data that populates My Business come from?
Vendor Central
28
Where does the data that populates Market View come from?
Algorhithm
29
What are sales dirvers?
Sales, conversion, traffic
30
What does conversion over 70% indicate?
It's probably Subscribe and Save
31
What might cause significantly increased traffic?
Promotion activity
32
Increase in traffic usually correlates with an increase in what?
Sales
33
What format is data exported in?
CSV
34
What Excel function are Market Share Filters similar to?
Pivot tables
35
What is the maximum weeks displayed before graphs convert to months?
13
36
How long is the lag for data processing?
One week
37
What are the intervals you can schedule email extract reports for?
Weekly, monthly (daily is on roadmap for Q4)
38
What button do you use to toggle units?
Metric
39
How do you switch between Top Performers and Top Movers?
Click "view by" at the bottom of the graph
40
How do you view data beyond what is displayed in the table?
You must export the data
41
What tool powers the Scorecard?
Looker
42
Where might an item that was promoed in the previous week show up?
The Top Movers list
43
What might you recommend for items with lowest traffic and highest conversion?
Promo
44
Where is promo information harvested from?
Today's Deals page, promotional verbiage on the page (clip this coupon, lightening deals)
45
How many reviews generally improve conversion and traffic?
25
46
What is the name of Amazon's paid review service?
Amazon Vine
47
Which product area depends on Subscribe and Save to sell before expiriation?
Consumables
48
What does RepOOS% show?
% of shoppers who went to a PDP and recieved an out of stock message
49
What does PDP stand for?
Product detail page
50
What would cause an item to drop in search rank?
Being out of stock
51
What tool do you use to obtain the DSID?
ToolboxAPI
52
Do you use SSO to access Vendor Central?
No, each client has a unique account.
53
Teach a client to...
fish
54
Every client will have a unique ___ to reference their data in Market Share.
Client ID
55
What must you be connected to to access the LegacyUI Subdomain?
VPN
56
Where are Client IDs found?
LegacyUI
57
What does DSID stand for?
Data Source ID
58
True of false: every client has a single DSID
False, some have multiple
59
After running a query in ToolboxAPI, where do you look to find the requested info?
JSON response
60
Where are the Vendor Central username and passwords stored, and what number references them?
Toolbox API. DSID.
61
What should you do to avoid cache and cookie conflicts in Vendor Central?
Use an Incognito browser
62
How do you verify authorized access in Vendor Central?
Inputing the OTP found in a ToolboxAPI query
63
What does OTP stand for?
One Time Password