Market Structure and Perfect Competition Flashcards
(15 cards)
5 assumptions of perfect competition
Infinite number of buyers and sellers
Homogenous goods
No barriers to entry or exit
Perfect information is available
Firms are profit maximisers and profit takers
Why the AR curve is perfectly elastic in perfect competition
Infinite number of substitute goods as all firms sell the same thing so there is no brand loyalty
What happens to a firms profit in the long run in perfect competition
Supernormal profits attract new firms into the market
Supply increases so price decreases which uses up all the supernormal profit
Closest example of a perfectly competitive market
Agriculture (wheat etc.)
Foreign Exchange (e.g. USD - always the same good)
Perfectly Competitive market
Infinite firms
Homogenous goods and services
No barriers to entry
Supernormal profit in SR
No supernormal profit in LR
Firms are price takers
Perfect knowledge
Profit maximising
No non-price competition (R+D)
Efficiency in LR
No innovation
Perfectly elastic AR curve
Monopolistic Competition market
Many small firms
Slightly differentiated goods and services
Few barriers to entry
Supernormal profit in SR
No supernormal profit in LR
Firms are price setters
Imperfect knowledge
Profit maximising
Non-price competition (R+D)
No efficiency in LR
No innovation
Elastic AR curve
Oligopoly
A few large firms
Differentiated goods and services
High barriers to entry
Supernormal profit in SR
Supernormal profit in LR
Firms are price setters
Imperfect knowledge
Profit maximising
Non-price competition (R+D)
No efficiency in LR
Innovation
Inelastic AR curve
Monopoly
1 firm
Unique goods and services
Very high barriers to entry
Supernormal profit in SR
No supernormal profit in LR
Firms are price setters
Imperfect knowledge
Profit maximising
Non-price competition (R+D) (they have the ability to but no incentive)
No efficiency in LR
No innovation
Very elastic AR curve
Examples of Perfectly Competitive market
Currency Exchange
Examples of Monopolistic Competition market
Pimlico Plumbers, Cornershops
Examples of Oligopoly
Coca-cola, Apple
Examples of Monopoly
London Underground, NHS
Market Share
The amount of a market supplied by a firm
Concentration Ratio
The market share of the largest firms combined in the industry
Markets with highest 3 firm concentration ratio
Video on Demand: 80%
Broadband: 74%
Smartphone Manufacturers: 71.6%