marketing

Question 1

marketing definition

Answer 1

the management process responsible for identifying, anticipating and satisfying customer needs profitably

Question 2

marketing objectives examples

Answer 2

increase market share
build brand loyalty
increase product awareness
increase sales volume and sales value
positive brand image

Question 3

market size

Answer 3

indicates potential sales for a business
the total volume of sales of a product or the value of the sales of a product

Question 4

sales volume

Answer 4

measures the number of items sold or produced

Question 5

sales value

Answer 5

measures the financial worth of the items sold

Question 6

sales growth

Answer 6

the percentage change in sales (volume or value) over a period of time for a specific brand

Question 7

market growth

Answer 7

the percentage change in sales (volume or value) over a period of time for a whole market

Question 8

sales growth equation

Answer 8

new sales - original sales x100
original sales

Question 9

market growth equation

Answer 9

new market size - original market size x100
original market size

Question 10

market share

Answer 10

how the overall market is split between existing competitors