Marketing Flashcards
(84 cards)
Give one of the 3Cs in marketing.
Customer, competition, company
One of the key result areas for the 3Cs in marketing
Sales, market shares, profit
This type of utility is created when the goods are transferred or placed under the control of the persons who desire to use them.
possession utility
Defined as the process of continuously and profitably satisfying the target customers’ needs
marketing
Defined as the series of services in moving a product from point of production to the point of consumption
marketing
Taken as the point of usual first sale by the farmer
Point of production
This is the point where marketing ends
Point of consumption
Defined as the process of making useful goods and services
utility
This type of utility is created when the goods possess the required properties
form utility
This type of utility exists when the product is made available to where they are most wanted.
place utility
This type of utility is created when the product is when made available when they are most wanted.
time utility
This consists group of customers who share similar set of wants
market segment
This is done to homogenize markets
segmentation
This refers to those identified to have a certain need and want which a company can effectively serve.
prospects
This is defined as the basic human requirements
needs
This is described as the need which require specific objects to satisfy that need
wants
These are wants for specific products backed by an ability to pay
demand
This is a state of demand in which a major part of the market dislikes the product and may even pay a price to avoid it
negative demand
This is a state of demand in which consumers may be unaware or uninterested in the product
no demand/non-existing demand
This is a state of demand in which in consumers may share a strong need that cannot be satisfied by an existing product
latent demand
This is a state of demand in which consumers decrease purchases of the product or there is lesser consumer buying the product
declining/falling demand
This is a state of demand in which consumers’ purchases vary according to season, day or time
irregular demand
This is a state of demand in which consumers are adequately buying all products placed in the market. The organization is pleased with the volume of the purchase.
full demand
This is a state of demand in which the demand is higher than what an organization can handle. There are too many consumers who would want to buy the product
overfull demand