Marketing

Question 1

Role
- Tasi

Answer 1

Types of markets
Approaches to marketing
Strategic role
Interdependence

Question 2

Influences
Feck

Answer 2

Factors including customer choice
Ethical
Consumer law

Question 3

Influences (1-3) Factors influencing consumers
Pegs

Answer 3

Psychology
Economic
Government
Sociocultural

Question 4

Influences (2-3) - Ethical
Tapes

Answer 4

Truth
Accuracy
Products that may damage health
Engaging in fair competition
Suggin

Question 5

Influences (3-3) Consumer law
Wipd

Answer 5

Warranties
Implied conditions
Price discrimination
Deceptive misleading advertising

Question 6

Processes
Smeidi

Answer 6

Situation analysis
Market research
Establishing target market
Identifying target market
Development market strategies
Implement, monitor, control

Question 7

Strategies
4ps + peg

Answer 7

Product, price, promotion and placement
People, processes and physical evidence
E marketing
Global marketing