Marketing Flashcards
(26 cards)
Achieve marketing orientation
Product orientation
Production orientation
Sales orientation
Market orientation
Marketing orientation
4 ps
Price
Product
Promotion
Place
Marketing plan
Objectives
Analysis
Strategy
Action plans
Budgets
Controls
Smart
Specific
Measurable
Achievable
Realistic
Timeboubd
APIC
Analysis
Planning
Improvising
Control
Sostac
System analysis
Observations
Strategy
Acrions
Control
Most
Misson
Objectives
Strategy
Tactics
Demographics
Age, gender, income
B2b - structure, style, section
Purchasing approach
National, regional, local
B2b - structure, style
Phsycogtaphical
Personalities, lifestyle, social class
Personal
Attitude to risk, loyalty
Webographics
Study of the user profile of the visitor to the website
Demographics
Enables organissroon to access the normal population practice of users (sex, income? Profile etc)
Physographic
Behavioural traits rather than technology or interest fact9rs
Decision making process
Need indentation
Information search
Evaluation of alternatives
Purchase decision
Post purchase evaluation
Pester
Political
Economical
Social
Technological
Environmental
Regulatory
External micro environment
Customers
Competitors
Stakeholders - distribution and suppliers
Other stakeholders and interest groups
Internal environment
Resourced
Competencies and Capability for applied marketing
Organisation vision? Mission goals and objectives
Corporate government and attitudes to role
Internal marketing environment
Diverse resources (5 ms) commentaries, capabilities, mission, objectives, governance and attitude to risk
7s
Strategy
Shared value
Skills
Structure
Style
Statics
Systems
Market research process
Purpose
Population
Procedure
Publication
4 vs
Velocity
Velocity
Volume
Veracity
Bgc matrix
Cash cows
Dogs
Question marks
Stats
Aida
Awareness
Interest
Desire
Action
