Marketing Flashcards
(9 cards)
1
Q
Aims of promotion
A
Inform
Persuade
Remind
2
Q
Promotion mix
A
- Advertising
- Personal selling and relationship marketing
- sales promotion
- publicity and public relations
3
Q
Features of advertising
A
- paid
- non-personal
- communicated through a mass medium
4
Q
Features of personal selling & relationship marketing
A
- IRL salesperson approaching the public to make sales
5
Q
Benefits of personal selling and relationship marketing
A
Customers want individual treatment so businesses use this to develop long-term, cost-effective, strong relationships
6
Q
Benefits of advertising
A
Versatile and effective
7
Q
Aims of sales promotion
A
- entice new customers
- Encourage trial purchase of a new product
- increase sales to existing customers and repeat purchases
8
Q
Features of Sales Promotion
A
- Coupons
- premiums
- refunds
- samples
- point-of- purchase displays
9
Q
Features of Publicity and public relations
A
- Free news story
- Aimed at favourable relations
