Marketing 280 Exam #2

Question 1

Which term describes the following; a human-readable form of an IP address, its the destination you type into a web browser

Answer 1

Domain name

Question 2

Which is a general feature for website effectiveness:
1. A cumbersome return policy
2. Fast loading times for each page
3. only descriptions of products or services
4. no shopping cart

Answer 2

2. fast loading times for each page

Question 3

A fluid design that detects the users device screen size and automatically adapts to it: adaptive site or responsive site?

Answer 3

Responsive site.

Question 4

The objective keyword bidding Is to:
1. get the best ranking for the lowest cost
2. limit money spent on search marketing
3. strive to always be ranked first.
4. obtain the most profitable domain name

Answer 4

1. get the best ranking for the lowest cost

Question 5

Which of the following is the set techniques designed to make web pages rank highly organically on search engine page results
1. SAS
2. SEO
3. PPC

Answer 5

2. SEO

Question 6

These are terms, word or phrases that are selected by the user when making a search in the search engine
1. spiders
2. SEO’s
3. Keywords
4. Pages

Answer 6

3. Keywords

Question 7

Which of the following means how much is paid when someone clicks on your ad?
1. Cost-per-ad
2. Cost-per-engagement
3. cost-per-mile
4. cost-per-click

Answer 7

4. cost-per-click

Question 8

Which of the 5 C’s of consumer motivation matches the following description; make exiting shareable content.
1. Consume
2. Connect
3. Control
4. Compete
5. Create

Answer 8

5. Create

Question 9

Instead of limiting ads to exact keyword matches, ________ uses AI to expand the reach of ad’s to relevant search quires. googles AI understands user intent and can match ads to searches with similar meaning, synonyms, and related phrases, even if they dont exactly match provided keywords.
1. responsive ads
2. broad match
3. keyword magic tool
4. smart bidding

Answer 9

2. Broad match

Question 10

Which of the following describes; Advertisers provide multiple headlines and descriptions, and Google’s Al tests various combinations of these elements to create the best-performing ad for each search query. Over time, the Al learns which combinations resonate most with different types of users and queries.
1. Smart ad creation
2. broad match
3. responsive search ads
4. CPC technique

Answer 10

3. Responsive search ads

Question 11

______removes the need for constant manual bid adjustments, optimizing ad spend and increasing the likelihood of hitting performance goals.
1. smart ad creation
2. broad match
3. responsive search ads
4. smart bidding

Answer 11

4. smart bidding

Question 12

______ increases visibility in search engine result pages (umbrella term).
1. SEO
2. PPC
3. SEM
4. CPC

Answer 12

3. SEM (search engine marketing)

Question 13

__________ describes the process of editing code and content to improve visibility in search engines (without paying)
1. SEO
2. PPC
3. SEM
4. CPC

Answer 13

1. SEO (search engine optimization)