Marketing Flashcards
(55 cards)
0
Q
Proizvajalec
A
Manufacturer
1
Q
Trzna pot
A
Distribution channel
2
Q
Trgovec na debelo
A
Wholesaler
3
Q
Trgovec na drobno
A
Retailer
4
Q
Potrosnik
A
Consumer
5
Q
Fizicni dokazi
A
Physical evidence
6
Q
Trzna raziskava
A
Market research
7
Q
Segmentacija
A
Segmentation
8
Q
Primarni podatki
A
First-hand field research
9
Q
Sekundarni podatki
A
Desk research
10
Q
Lastna znamka
A
Own brand
11
Q
Trgovska znamka
A
Private label
12
Q
Oblikovanje BZ
A
Branding
13
Q
Fokusna skupina
A
Focus group
14
Q
Segmentacija kupcev
A
Customer segment
15
Q
Pospesevanje prodaje
A
Promotion
16
Q
Vprasalnik
A
Questionnaire
17
Q
Trzni delez
A
Market share
18
Q
Vodilni izdelek
A
Market leader
19
Q
Trzenjski proracun
A
Marketing budget
20
Q
Trzenje v vrzelih
A
Niche marketing
21
Q
Anketiranje kupcev
A
Consumer survey
22
Q
Atrategija oblikovanja cen
A
Pricing strategy
23
Q
Demografska merila
A
Demographics
24
Dostopnost storitve
Accessebility
25
Trzenjska napaka
Marketing flop
26
Vodja BZ
Brand manager
27
Nalepka/znamka
Label
28
Bonton
Etiquette
29
Konkurent
Rival
30
Ugodnosti
Benefits
31
Prikladnost
Convenience
32
Okolju prijazna embalaza
Environmentally friendly packaging
33
Neposredno trzenje
Direct marketing
34
Trajne dobrine
Durable goods
35
Raziskava na terenu
Field research
36
Brezplacni vzorci
Free samples
37
Okoljevarstveno trzenje
Green marketing
38
Siritev BZ
Brand extension
39
Vodilna BZ
Brand leader
40
Izdelki iz BZ
Branded goods
41
Javna poraba
Public consumption
42
Varstvo porabnikov
Consumer protection
43
Kupna moc
Purchasing power
44
Konkurencno oblikovanje cen
Competitive pricing
45
Degustacija
Sampling
46
Unovciti kupon
To redeem a coupon
47
Izbiranje ciljnega trga
Market targeting
48
Trzna raziskava
Marketing research
49
Oglasevalska akcija
Advertising campaign
50
Letal
Flyer
51
Promocijsko darilo
Giveaway
52
Spremljanje zadovoljstva kupca
Monitoring customer satisfaction
53
Znamka visjega cenovnega razreda
Luxury brand
54
Preseci pricakovanja
To exceed expectations
