Marketing Flashcards Preview

Spanish For Professionals > Marketing > Flashcards

Flashcards in Marketing Deck (24):
1

marketing (words)

- empresario
- abogado

2

Producto

producto o servicio

3

precio

$

4

Plaza

- canales: the means
- planificación: how often
- distribución física: how to ship
- merchendising: how to sell

5

promoción

actual promotion

6

Ad-Visor

companies that concentrate on how much advertising

7

AdSense

adds advertising to google search

8

awareness

Phase of consumer before buying something

9

Benchmarking

market for a product, compare strategies within a market

10

Blog roll

List of logs related to something

11

Branding

what differentiates a company from another

12

briefing

all info needed to put a campaign

13

Buzz marketing

relies on word of mouth

14

Catch all marketing

billboards, posters, everywhere

15

community manager

person in charge of social media

16

core business

the actual business, Coke: soda

17

4 P's of Marketing

- producto
- precio
- plaza
- promoción

18

marketer for newspaper, tv, no social media

conventional

19

marker for pop ups and emails

Internet marketer

20

Marketer for Twitter, Facebook

Social media marketer

21

marketer for brands such as Kleenex

Marca marketer

22

marketer with ability to convince consumer

Cumunicador

23

marketer who looks for stats and reasarch

Investigator

24

marketer who believes people will like a product for a reason

Visionario