Marketing Flashcards
(24 cards)
marketing (words)
- empresario
- abogado
Producto
producto o servicio
precio
$
Plaza
- canales: the means
- planificación: how often
- distribución física: how to ship
- merchendising: how to sell
promoción
actual promotion
Ad-Visor
companies that concentrate on how much advertising
AdSense
adds advertising to google search
awareness
Phase of consumer before buying something
Benchmarking
market for a product, compare strategies within a market
Blog roll
List of logs related to something
Branding
what differentiates a company from another
briefing
all info needed to put a campaign
Buzz marketing
relies on word of mouth
Catch all marketing
billboards, posters, everywhere
community manager
person in charge of social media
core business
the actual business, Coke: soda
4 P’s of Marketing
- producto
- precio
- plaza
- promoción
marketer for newspaper, tv, no social media
conventional
marker for pop ups and emails
Internet marketer
Marketer for Twitter, Facebook
Social media marketer
marketer for brands such as Kleenex
Marca marketer
marketer with ability to convince consumer
Cumunicador
marketer who looks for stats and reasarch
Investigator
marketer who believes people will like a product for a reason
Visionario
