marketing 50 pagine quiz Flashcards
(25 cards)
What is the primary goal of marketing?
To promote and sell products or services.
True or False: Marketing only involves advertising.
False
Fill in the blank: The 4 Ps of marketing are Product, Price, Place, and ____.
Promotion
What does SWOT stand for in marketing analysis?
Strengths, Weaknesses, Opportunities, Threats
Multiple Choice: Which of the following is NOT a component of the marketing mix? A) Product B) Price C) Profit D) Place
C) Profit
What is market segmentation?
The process of dividing a market into distinct groups of buyers.
True or False: A target market is the group of consumers most likely to purchase a product.
True
What is the purpose of a marketing strategy?
To outline how a business will reach its target market and achieve its goals.
Fill in the blank: The process of gathering, analyzing, and interpreting information about a market is called ____.
Market research
What is brand equity?
The value a brand adds to a product or service.
Multiple Choice: Which of the following is a qualitative research method? A) Surveys B) Focus Groups C) Experiments D) Observations
B) Focus Groups
What is the importance of customer feedback in marketing?
It helps businesses understand consumer needs and improve products or services.
True or False: Digital marketing encompasses all marketing efforts that use the internet.
True
What is the role of social media in marketing?
To engage with customers, promote products, and build brand awareness.
Fill in the blank: A ____ is a person who purchases goods and services for personal use.
Consumer
What is the difference between B2B and B2C marketing?
B2B marketing targets businesses, while B2C marketing targets individual consumers.
Multiple Choice: Which metric is commonly used to measure social media engagement? A) Click-through rate B) Impressions C) Likes D) All of the above
D) All of the above
What does CRM stand for in marketing?
Customer Relationship Management
True or False: Content marketing focuses on creating valuable content to attract and retain customers.
True
What is the significance of a unique selling proposition (USP)?
It differentiates a product from its competitors.
Fill in the blank: The ____ is the price a customer pays for a product or service.
Cost
What is an example of a pricing strategy?
Penetration pricing, skimming pricing, or competitive pricing.
Multiple Choice: Which of the following is a form of outbound marketing? A) Email marketing B) SEO C) Social media ads D) All of the above
C) Social media ads
What is the purpose of a marketing funnel?
To illustrate the customer journey from awareness to purchase.
