Marketing 61-70

Question 0

Positioning

Answer 0

The consumers perception of a good or service relative to competitors

Question 1

Marketing research

Answer 1

The gathering of data needed to handle a specific marketing problem or situation

Question 2

Fixed and variable

Answer 2

The two classifications of operating expenses

Question 3

Inventory

Answer 3

All the stock (products) held by a business

Question 4

Unions

Answer 4

Employment groups formed to obtain higher wages, more fringe benefits, and improved working conditions

Question 5

Assets

Answer 5

The capital of a business or anything A company owns of value

Question 6

Geographic segmentation

Answer 6

Grouping consumers according to where they are located

Question 7

Entrepreneurs

Answer 7

People who take risks to earn money and make profits by taking the risk of owning and operating a business

Question 8

Break even point

Answer 8

The number of unit sales required to cover the fixed and variable costs of a business

Question 9

Speculative

Answer 9

If a business invests in the stock market it is taking this type of risk