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MIXED > Marketing > Flashcards

Marketing Flashcards

1
Q

classify the population into groups of people with similar characteristics in order to offer them a product and conduct marketing activities for them

A

segmentation

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2
Q

is the process of dividing a big market into smaller segments of buter with distinct needs characteristics or behaviors, so that they can be reached more efficiently and effectively and offered with products that match their needs.

A

market segmentation

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3
Q

divides the market into geographical units such as countries, regions or cities.

A

geographic segmentation

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4
Q

divides the market into segments based on demographic variables such as age gender income occupation education etc.

A

demographic segmentation

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5
Q

divides the market into segments based on psychological or personality traits lifestyle and values.

A

psychographic segmentation

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6
Q

market is divided into segments based on consumers knowledge of attitude towards of or response to product

A

behavioral segmentation

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7
Q

the market segments have to be ____and ____

A

measurable and significant

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8
Q

the market segments need to be _____ for easier communication and delivery of goods

A

accessible

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9
Q

they also need to be ______ which means that they react differently and have different needs and wants

A

differentiable

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10
Q

after segmentation, companies need to choose the right market segment to pursue and offer their products to.

A

targeting or target market

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11
Q

is a set of buyers who have common needs and characteristics that the company decides to serve.

A

target market

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12
Q

is a one size fits all approach that focuses on the common concern of a big market and target them with one offer.

A

mass marketing

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13
Q

focuses on two or more segments of the market in one product ctergory.

A

multi segment marketing

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14
Q

the company chooses to target a small market with big purchasing power

A

niche marketing

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15
Q

it provide individualized attention to customers to build a long lasting and personalized relationship with them.

A

one to one marketing

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16
Q

is placing a products distinct characteristics brand offerings endorser history in the consumers minds relative to its competitiors

A

positioning

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17
Q

is a products advantage over its competitors gained by offering consumers better value.

A

competitive advantage

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18
Q

is anything that can be offered to a market for attention acquisition use or consumption that might satisft a want or need/

A

product

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19
Q

is the ket element in the overall marrketing offering which may include both tangible goods and services.

A

product

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20
Q

products which are not accompanies by services

A

pure tangible goods.

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21
Q

products that doesnt involve tangible goods.

A

pure services.

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22
Q

between pure tanglible goods and pure services are _______

A

goods and services combinations

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23
Q

are intangible products that involve activities that do not result in ownership and are provided by one entity or person for another entity or person.

A

services

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24
Q

services are intangible which means that they cannot be seen heard smelled touched or tasted and the buyer cannot claim ownership once it has been availed of.

A

intangibility

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25
Q

services cannot be stored for future use inlike goods that can be inventoried

A

perishability

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26
Q

services are hard to replicate to all customers. there will always be variations or difference because not all customers are the same.

A

variability

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27
Q

the consemer has to be present when the service is being rendered.

A

inseperability.

28
Q

is the very reason a customer buys a product.

A

core benefit

29
Q

is the no fills version of the product

A

generic product

30
Q

is a set of attributes that a buyer normaly expects to get when buying a product.

A

expected product

31
Q

includes attributes and characteristics that set the product apart from its competitiors

A

augmented product

32
Q

includes all the possible improvements or transformations that the product may potentially undergo in the future.

A

potential product.

33
Q

are tangible goods that are bought frequently because they are consumed in one or few uses such as softdrinks etc.

A

nondurable goods.

34
Q

are tangible goods that are not bough frequently because they are used for a long time

A

durable goods

35
Q

are intangible products that are offered to the market such as haircut etc.

A

services.

36
Q

are products that are purchased frequently immediately and with minimal effort

A

convenience products.

37
Q

are products that consumers compare based on suitability quality price and style.

A

shopping products.

38
Q

are products that have unque characteristics or brand identification which buyers consider as important for them to make a special purchasing effort.

A

specialty products.

39
Q

are products that consumers do not normally think about.

A

unsought products.

40
Q

products that are bought for further processing or for use in conducting a business are called

A

industrial goods.

41
Q

make up the raw materials and the manufactured materials and parts that are sold directly to industrial users.

A

materials and parts.

42
Q

are long lasting goods that aid in the buyers production or operation

A

capital items

43
Q

are shrot term goods and services supplied to businesses to facilitate business operations sucha as office supplies and business services.

A

supplies and business services.

44
Q

in the most basic definition quality can be defined as freedom from defects.

A

product quality

45
Q

a company can create product differentaition through the features that are available in the product.

A

product features.

46
Q

style defines teh appeararnce of a product while design contributes to the products usefulness and look

A

product style and design.

47
Q

the ____ is a name term sign symbol adesign or a combination of theses that identifies the maker or seller of a product or service.

A

brand

48
Q

is the first thing that a consumers sees in a product.

A

packaging

49
Q

are means to identify the product and to communicate the name and other pertinent information about the product.

A

labels.

50
Q

are an important contributuion to a customer’s overall brand experience and satisfaction.

A

product support services.

51
Q

product process: is the first step toward new product development

A

idea generation

52
Q

product process: reduces the number of ideas generated in the first step by dropping poor ideas and pursuing good ones.

A

idea screening

53
Q

product process: come when a good idea has been found viable

A

concept development and testing

54
Q

product process: an initial marketing strategy is designed to introduce the product to the market.

A

marketing strategy development.

55
Q

product process: evaluates the attractiveness of the proposal based on costs sales and profit projections.

A

business analysis.

56
Q

product process: sees the prouct concept transform into the phtsical form of the product.

A

product development

57
Q

product process: happens after the concept test and product test have been successful

A

test marketing

58
Q

product process: introduces the procut to the market and implements the proposed marketing strategies

A

commericialization

59
Q

Product life cycle: the company finds a new idea and develops it into a product

A

product development

60
Q

Product life cycle: in the ___- the product is released in the market but the sales are slow.

A

introduction

61
Q

Product life cycle: stage where the product starts picking up sales.

A

growth

62
Q

Product life cycle: stage where the product has reached its potential so the sales level off and slow down.

A

maturity

63
Q

Product life cycle: in this stage all profits go down.

A

decline

64
Q

is a basic and distinctive mode of expression such as casual formal or smart casual styles in clothing

A

style

65
Q

is a popular style in a given field.

A

fashion

66
Q

is a temporary period of unusual high sales.

A

fad.

MIXED (6 decks)

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