Marketing and Accounting Flashcards
1
Q
what are the four Ps
A
product
price
promotion
placement
2
Q
what are the 2 Cs
A
consumer
competition
3
Q
parts of advertising media
A
Selectivity, reach, frequency, cost
4
Q
what is the fundamental accounting equation
A
Assets = Liability + Owners Equity
5
Q
what does a balance sheet include
A
assets
liabilities
owners equity
liabilities and owners equity
6
Q
what do assets include
A
cash accounts receivable
