Marketing and launching a product Flashcards by Katharina Scariot

Q

Post, Beitrag, Stelle

A

post

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Q

gemäß

A

moderate

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Q

bad day

A

down day

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Q

Empfänger

A

recipient

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Q

beabsichten

A

to intend

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Q

verstärken

A

to reinforce

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Q

Muster

A

sample

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Q

direct mail

A

mail shot

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Q

Verkaufsstelle

A

point of sale

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Q

Werbung zwischen Freunden machen

A

word of mouth

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Q

strategy

A

ploy

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Q

etwas in Kapital umwandeln

A

to capitalise

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Q

Zielgruppe

A

target audience

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Q

Markenbewusstsein

A

brand awareness

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Q

fixe Kosten

A

overheads

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Q

use social media

A

viral

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Q

aufgeschichtet/build up to

A

stacked up to

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Q

Botschafter

A

ambassador

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Q

einführen

Study These Flashcards

A

to launch

Q

Kennwort

Study These Flashcards

A

watchword

Q

publicised strongly

Study These Flashcards

A

hyped

Q

Klicks

Study These Flashcards

A

hits

Q

Marktanteil

Study These Flashcards

A

market share

Q

Personalwechsel

Study These Flashcards

A

staff turnover

Postwurfsendung

direct mail

Prospekt

leaflet

pay a bonus

pay a premium

neue Märkte

emerging markets

Buchführung

bookkeeping

aus dem Nichts

out of the blue

mitgerissen

to get carried away

gratis

complimentary

Kündigung

dismissal

Händler

retailer

unterbieten

to undercut

have the cheapest price

be at the bottom end of the market

sell everything off

liquidation

übereinstimmen, zusammentreffen

to coincide

mistake

flaw

zurückziehen

to withdraw

neu darlegen, umformulieren

to reformulate

Gemeinschaftsunternehmen

joint venture

Umsatz erhöhen

to boost sales

Kunden für etwas gewinnen

to attract customers

Wettbewerb führen

to run a competition

Marktanteil gewinnen

to win market share

Anfrage

enquiry