Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

English Vocabulary For Architects > Marketing And Social Media > Flashcards

Marketing And Social Media Flashcards

(84 cards)

Start Studying
1
Q

Definition of Marketing

A

Process to build relationships with people expectations. Understand customer needs, creating valuable offerings and communicating them in a way that persuades people to take action.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Definition of Brand

A

Identity and reputation of a company, product or even a person. Psychological entity created in your mind with a unique face, name and style. Create feelings and experiences.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Definition of Branding

A

The process to create an identity for a product, services or business. The art of storytelling.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What is target audience?

A

Group of people with a common need, desire, ability to buy, among others. SEGMENTATION.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What is target market?

A

A specific group of people a business or brand wants to reach with its product or service. Business define their target market based on factors like: demographic, geographic, psychogeographics and behavior.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are the 4 Ps?

A

Product - goods, services or ideas.
Price - what is exchanged for products.
Promotion - communication between seller and buyer.
Place - means of getting.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Difference between lead and customer?

A

Lead is a prospect, people who are going to buy your services.

Customers people already buy the product.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What is Customer Value Proposition CVP

A

The unique combination of benefits and value. Relevance, differentiation and benefits.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What is PESTLE forces?

A

Strategic framework to analyze the external factors.
Political
Economic
Social
Technological
Legal
Environmental

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Definition of Customer Value.

A

Benefits and satisfaction a customer perceives of a product COMPARING to the cost of obtaining.
Functional value
Emotional value
Monetary value
Social value

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What is Customer Relationship Management? CRM

A

the process of identifying prospective customers. USING DATA.

Involves tools, technology and process designs to organized customer data.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

CRM helps a business to:

A
  1. Store customer information
  2. Manage interactions
  3. Personalized marketing
  4. Boost sales and loyalty
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Customer experience is:

A

A general perception a customer has with the brand.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

A great customer experience is built on:

A
  1. Easy and convenient
  2. Personalization
  3. Emotional connection
  4. Consistency
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is a campaign?

A

Is a strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Strategy questions framework:

A
  1. Where are we now? Related to SWOT analysis
  2. Where do we want to be?
  3. How are we going to get there?
  4. How do we know we have arrived?
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

A strategy must be:

A

SMART

Specific
Measurable
Achievable
Relevant
Time

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

What is a strategy?

A

Is a planned approach designed to achieve a specific goal

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What is B 2 B?

A

Transactions, interactions or marketing between businesses

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

What is BCG matrix?

A

Business tool used for evaluate their products bases do market growth. Help with investment decisions.
(Stars, cash cows, question marks, dogs)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Profit is:

A

The financial gain a business makes after subtracting all the expenses from revenue

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Mission is:

A

Clear goal or purpose. A clear declaration of their objectives, values and the impact they aim to make.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

What is organizational culture?

A

How people interact and work within a company. Represent shared values, beliefs and behaviors. SUPPORT THE MISSION.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Goals and objectives…

A

Goal - broad long term ambition.
Objetive - specific and measurable - must be SMART

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
What is market share?
Is the ratio of sales revenue of the total sales. It shows how dominant a business is compared to its competitors.
26
How the mission, culture, goals and objectives work together?
The mission sets the overall vision. The culture determines the environment and values that drive execution. Goals define strategic priorities aligned with the mission. Objectives break down goals into actionable steps.
27
What is marketing plan?
Strategic roadmap that outline how a business will promote its services to achieve their goals.
28
Marketing Dashboard is…
Visual tool that display the key performance metrics and data.
29
Marketing metric is…
Quantifiable data
30
SWOT ANALYSIS
Strengths Weaknesses Opportunities Threats
31
Conversion funnel is…
Process or time a lead from first discover a product to complete the action on buying. Steps how a lead become a customer. Awareness Consideration Conversion LOYALTY
32
Persona is…
A fictional character created from segmentation a target audience. A representation of a target customer.
33
How is organized the BCG matrix?
High growth: all upper side High market share: all left side
34
What is environmental scanning?
The process to analyze external factors. Exist 5 environmental forces: 1. Social force 2. Economic force 3. Technological force 4. Competitive force 5. Regulatory force
35
SOCIAL FORCES IS…
Environmental force related to society and culture. Demographic, cultural trends, behaviors, social movements.
36
Generational cohorts
Baby boomers 1946 to 1964 Generation x or baby bost 1967 to 1980 Generation Y or millennials 1982 to 1996 Generation Z 1997 to 2012
37
What trends might affect marketing in the future?
Personal shopper Increased emphasis on reusing products Visual search AI and block chain technologies New e-commerce
38
What is culture?
Shared beliefs, values, customs, traditions, and behaviors that define a group of people.
39
Multicultural marketing is…
Is a strategy that adapt marketing efforts to diverse cultures.
40
Barriers to entry are…
Obstacles that make difficult for a new business to enter a market.
41
MASLO hierarchy
1. Physiological needs: food, water, sleep, air. 2. State needs: financial health, security. 3. Social needs: relationship, family, friends. 4. Personal needs: recognition, status, self respect. 5. Self actualization: fulfillment, personal growth.
42
Socio - cultural influences on consumer behavior is the…
Impact of society and culture on purchasing decisions.
43
Word of mouth is…
When people shared opinions, experiences or recommendations about a product.
44
Marketing metrics is…
Measurable values that help a business track the effectiveness of their marketing efforts.
45
What is marketing research?
It’s a process for collecting, analyzing and taking action to make a business decision.
46
Types of research
Primary research: information collected directly from Secondary research: information already exist
47
Essentials of a research are… (6)
1. Understanding the target audience 2. Identifying market trends 3. Improving products and services 4. Optimizing advertising and promotion 5. Reducing business risk 6. Measuring brand perception
48
Reputation management is…
All about controlling how a brand is perceived by the public
49
Key aspects of reputation management are:
Monitoring online presence Responding to feedback Building a positive image Content strategy
50
Social listing is…
The process of monitoring social media platforms and online conversations to understand what people are saying about a brand
51
Social listening helps to:
Analyze sentiment Track trends Respond customer needs
52
How social listening works? 5 things…
Tracking mentions Analyzing sentiment Engaging with audience Identifying trends Competitive analysis
53
Why do we research?
It helps business to make informed decisions and reduce risk
54
5 steps of marketing research are…
Step 1. Define the problem Step 2. Develop the research plan Step 3. Collect relevant information Step 4. Develop findings Step 5. Take marketing actions
55
STEP 1 OF MARKETING RESEARCH…
Is DEFINE THE PROBLEM. Set research objectives and identify possible actions.
56
STEP 2 OF MARKETING RESEARCH…
Is DEVELOP THE RESEARCH PLAN. Specify constrains Identify data needed for marketing actions Determine how to collect data.
57
Constrains in a research could be…
Participation Time Legal, privacy Technology Money
58
How can I collect data to make a research?
Concepts - ideas about a product Methods - survey, interviews, data analysis
59
Types of marketing research…
1. Exploratory research 2. Descriptive research 3. Casual research 4. Predictive research 5. Quantitative research 6. Qualitative research
60
STEP 3 OF MARKETING RESEARCH…
Is COLLECT RELEVANT INFORMATION. Primary data or secondary data.
61
What is data?
Facts and figures
62
Secondary data can be…
Internal - information gathered within a company External - publicly information available
63
Advantages and disadvantages of secondary data…
Advantage: time saving and inexpensive Disadvantage: out of date, definitions not enough, and not specific enough.
64
Primary data can be…
Observational - watching consumer behavior Questionnaire - asking questions Others - social media, panels and experiments, data mining.
65
The methods on “observational primary data” are…
Watching consumers Mystery shopper Observational Ethnographic
66
Types of questions in “questionnaire primary data”…
1. Open ended questions - respond in your own words 2. Close end questions - choose from predefined answers 3. Dichotomous questions - only two options 4. Semantic differential questions - rating between two opposite traits 5. Liberty scale questions - measure agreement or opinion
67
Advantages and disadvantages of primary data…
Advantages - more flexible and more specific to the problem Disadvantages - expensive and time consuming to collect
68
STEP 4 OF MARKETING RESEARCH…
DEVELOP THE FINDINGS. Analyze the data and present findings.
69
STEP 5 OF MARKETING RESEARCH…
TAKE MARKETING ACTIONS. Make actions recommendations Implement actions recommendations Evaluate results
70
KPI’s are…
Key performance indicators. Are measurable values that demonstrate how effectively a business is achieving specific objectives.
71
80/20 rule…
80 % of the results comes from 20 % of the efforts. 80 % of the sales comes from the 20 % of its customers.
72
80/20 rule helps business to…
Prioritize efforts Increase efficiency Maximize results
73
What is measure of success?
Is the criteria or standard used in evaluating proposed solutions to a problem
74
What is constrains?
The restrictions placed on potential solutions to a problem
75
Information technology involves…
Operating computer networks that can store and process data
76
Sales forecast consist…
Of the total sales of a product that a company expects to sell during a specified time
77
Cross tabulation is…
A method of presenting and analyzing data
78
What is STP?
Segmentation, targeting and positioning.
79
Product differentiation is…
A marketing strategy to help consumers perceive the product as being different and better that other product.
80
What is marketing product grid?
Framework to relate the market segment of potential buyers.
81
What is product positioning?
The place a product occupies in a consumers mind based on important attributes.
82
Perceptual map is…
Displaying in two dimensions the locations of products or brands in the mind of a consumer.
83
What is Usage rate?
Quantity consumed or patronage (store visits) during a specific period.
84
Customer lifetime value OR CLV.
Represents the financial worth of a customer to a company over the course of their relationship.

English Vocabulary For Architects (7 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions