Marketing and the Environment Flashcards Preview

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Flashcards in Marketing and the Environment Deck (16)
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1
Q

what is conspicuous consumption

A

false needs, psuedo needs, and artificial desires created by advertisements

2
Q

how do consumers justify their consumption

A

separation between consumption and consequence - denial

the negative externalities are not accounted for in the price

3
Q

how does green marketing not fix the problem of consumption

A

still consumption which we’re trying to reduce

4
Q

what is greenwashing

A

claims made that deflect attention away from less savoury activies to belive the company is doing more than it is

5
Q

what is the sin of the hidden trade off

A

emphasising one environmental issue while deflecting others

6
Q

what is the sin of no proof

A

percentages or other stats tht are not verified with evidence

7
Q

what is the sin of vague language

A

poorly defined, too broad and lack detail so potential for misunderstanding is high

8
Q

example of marketing friendly words for green washing that have no one single definition

A

all natural
green
environmentally friendly

9
Q

what is the sin of flase labels

A

certification like images are misleading

10
Q

what is the sin of irrelevance

A

claim that is unimportant or unhelpful

11
Q

what is the sin of the lesser of two eveil

A

claim that distracts customer from greater environmental impact of the category as a whole eg sustainable cotton ts hirts

12
Q

what is the sin of fibbing

A

straight up lying

13
Q

example of sin of fibbing

A

volkswagon emissions scandal

14
Q

what can be done to stop greenwashing

A

standardisation of legal frameworks

are currently poorly enforced

15
Q

how can we consume our way out of a climate crisis

A

buy energy saving lightbulbs

buy electric cars

16
Q

in most cases, increase s in efficiencies are offset by increases in

A

consumption