Marketing & Digital Communication Flashcards by Tatiana moi

Q

Marchandises/produits

A

Goods/products

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Expérience d’achat

A

Purchasing experience

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Faire la promotion de (produit)

A

Promotion

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Disponible

A

Available

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Acheter

A

To buy/purchase

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Caractéristiques (produits)

A

Features

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Satisfaire/Répondre à un besoin

A

To satisfy/to meet a need

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Concurrencer

A

To compete with

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Publicité télé/radio

A

TV/Radio commercials

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Publicité

A

Ad/advert/advertisement

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Réseau de distribution

A

Channel of distribution

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Point de vente

A

Outlet

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Emplacement/endroit

A

Location/place

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Échantillon gratuit

A

Free sample

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Essai

A

Trial

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Endroit fréquenté

A

High frequency passage/Prime retail location

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Étude de marché

Study These Flashcards

A

Market research

Q

Coût

Study These Flashcards

A

Cost

Q

Stratégie (marketing) d’écrémage

Study These Flashcards

A

Price skimming strategy

Q

Stratégie (marketing) de pénétration de marché

Study These Flashcards

A

Market penetration strategy

Q

Part de marché

Study These Flashcards

A

Market share

Q

Notoriété de la marque

Study These Flashcards

A

Brand awareness

Q

Panneau d’affichage

Study These Flashcards

A

Billboard

Q

Lancer une campagne

Study These Flashcards

A

To launch a campaign

Cibler

To target

Le bouche à oreille

Word of mouth

Clients non fidèles

Brand switchers

Fidéliser les clients

To build customers' loyalty

Recommander

To endorse

Carte de fidélité client

Loyalty card

Faire payer un prix

To charge a price

Rentable

Profitable

Cela en vaut la peine

It is worth it

Prévoir/diagnostiquer

To forecast

Avoir les moyens financiers /se payer

To afford

Produits de très bonnes qualités/haute gamme

High-end / top-end/ premium products

Produits bas de gamme

Low-end/bottom-end/down market products

Produits d'appel

Loss-leaders

Monter en gamme

To trade up /to move upmarket

Baisser en gamme

To trade down/to move downmarket