Marketing & Digital Communication Flashcards by Tatiana moi | Brainscape

Q

Marchandises/produits

A

Goods/products

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Q

Expérience d’achat

A

Purchasing experience

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Q

Faire la promotion de (produit)

A

Promotion

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Q

Disponible

A

Available

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Q

Acheter

A

To buy/purchase

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Q

Caractéristiques (produits)

A

Features

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Q

Satisfaire/Répondre à un besoin

A

To satisfy/to meet a need

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Q

Concurrencer

A

To compete with

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Q

Publicité télé/radio

A

TV/Radio commercials

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Q

Publicité

A

Ad/advert/advertisement

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Q

Réseau de distribution

A

Channel of distribution

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Q

Point de vente

A

Outlet

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Q

Emplacement/endroit

A

Location/place

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Q

Échantillon gratuit

A

Free sample

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Q

Essai

A

Trial

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Q

Endroit fréquenté

A

High frequency passage/Prime retail location

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Q

Étude de marché

A

Market research

Q

Coût

A

Cost

Q

Stratégie (marketing) d’écrémage

A

Price skimming strategy

Q

Stratégie (marketing) de pénétration de marché

A

Market penetration strategy

Q

Part de marché

A

Market share

Q

Notoriété de la marque

A

Brand awareness

Q

Panneau d’affichage

A

Billboard

Q

Lancer une campagne

A

To launch a campaign

Q

Cibler

A

To target

Q

Le bouche à oreille

A

Word of mouth

Q

Clients non fidèles

A

Brand switchers

Q

Fidéliser les clients

A

To build customers’ loyalty

Q

Recommander

A

To endorse

Q

Carte de fidélité client

A

Loyalty card

Q

Faire payer un prix

A

To charge a price

Q

Rentable

A

Profitable

Q

Cela en vaut la peine

A

It is worth it

Q

Prévoir/diagnostiquer

A

To forecast

Q

Avoir les moyens financiers /se payer

A

To afford

Q

Produits de très bonnes qualités/haute gamme

A

High-end / top-end/ premium products

Q

Produits bas de gamme

A

Low-end/bottom-end/down market products

Q

Produits d’appel

A

Loss-leaders

Q

Monter en gamme

A

To trade up /to move upmarket

Q

Baisser en gamme

A

To trade down/to move downmarket