Marketing Essay BREV

Question 1

Meaning of marketing

Answer 1

• Actvities a company undertakes to promote the buying or selling of a product or services
• Marketing includes advertising ,selling , and delivering products to consumers

Question 2

Role of marketing fuction

Answer 2

• Identify the needs of consumers and determine the value they place on getting those needs satisfied
• Promote the products that the business offers to potential clients
• Shape the exprience customers have after the products are delievered to them

Question 3

Activities in the marketing function

Answer 3

Standardisation
* Standardisation refers to the process of ensuring that goods are produced to the same standard in terms of size
* The quality final products can measured against predertermined stamdards

Storage
* The act of keeping the products at a facility for safekeeping after the manfacturing
* Ensure that sufficient products will be available to meet the demand for the products

Transport
* Refers to movement of products from one place to another
* Ensure the sufficient products will available to meet the demand for the products

Financing
* The business aquires funding from financial instiutions to expand /maintain operations
* Loan financing = must be repaid with interest over a certain period

Question 4

Types of consumer goods

Answer 4

Convenience goods
* Thses are low priced goods purchased by consumers without much thought

Shopping goods
* These are goods are more expensive than convenience goods

Speciality goods
* Usually have specific brand names

Question 5

Purpose of packaging

Answer 5

• Physically protect the product from any harm
• Promote the marketing of a product
• Prevent tampering or theft of a product
• Identify products through the trademark and brand

Question 6

Types of packaging

Answer 6

Packaging for immadiate use
* Packaging is cheap
Double use
* Re used for a different purpose
Resale
* unpacking the product and selling them seperately
Frequently changing
* for sporting event

Question 7

Importance of a trademark

Answer 7

• A registered trademark protects businesses against competitors who sell similar products
• A well known trademark helps to make a brand instantly recognisable

Question 8

Requirements of a good trademark

Answer 8

• It is important that it suits the product
• Trademark must e suitably designed for the target market
• Trade mark must promote the image of the enterprise
• Must be different from the competitors