Marketing in Society Flashcards
(12 cards)
What is cultural pollution?
Advertising taking over city landscapes which ruins the initial culture of a place e.g. New York Times Square
What is pollution?
products not being recyclable leading to physical pollution, such as plastic pollution of water bottles
What is deceptive practices?
companies may lie to consumers in order to get them to buy from them or fake results of product testing e.g. over 81,000 people in Germany have joined a class action suit seeking compensation from Volkswagen automaker company over diesel emission scandal, German consumer group VZBV Chief Klaus Muller said on Thursday.
What is propagating stereotypes?
unethical marketing practices that could be racist or promote body dysmorphia by only promoting the ‘perfect body’ e.g. racist brands such as Uncle’s Ben Rice, Aunt Jemima, Cleveland Indians
What is planned obsolesce?
a business strategy where a product is designed with a limited lifespan or becomes obsolete after a certain period.
This encourages consumers to replace the product frequently, driving continuous sales for the manufacturer e.g. Apple’s iPhone doesn’t last to forced to upgrade
What are other reasons why marketing is criticked within society?
-privacy breach
- high pressure selling
- shoddy or unsafe products
What is sustainability?
It is a collective term for everything to do with the responsibility for the world in which we live in. It is an economic, social and environmental issue. It is about consuming differently an consuming efficiently, in order to not jeopardise the needs of future generations.
What is involved in marketing sustainability?
SDGs relevant to business practices.
Green marketing = products that are promoted sustainability e.g. Estrid, Patagonia, Wild.
Green washing = e.g. VW scandal over cheating pollution tests in US in casting a cloud over the whole car industry, Mcdonalds paper straws cannot be recycled due to the thickness of materials.
What were the past assumptions?
planets resources are infinite the earths carrying capacity for waste and pollution is infinite, wants are natural and infinite. Encouraging unlimited assumption is good.
Quality of life and personal happiness increases with increased consumption and want satisfaction.
What is today’s reality?
earth resources are finite and fragile, the earth’s carrying capacity for waste and pollution is very limited. Wants are culturally influenced and strongly shaped by marketing and other forces.
Quality of life and personal happiness do not always increase with more consumption and want satisfaction.
What should companies keep in mind when designing their marketing strategies?
- consumers are not completely under brands influence
- consumers know that brands do and they react as a consequence
To solve these issues we must de market to achieve sustainability and social marketing to achieve sustainability e.g. Greta Thunberg
What are the areas of social marketing and de-marketing?
- selling decisions - bribing? stealing trade secrets? misrepresenting? unfair discrimination?
- advertising decisions - false advertising? deceptive advantage? built and switch advertising? promotional allowances and services?
- channel decisions - exclusive dealing? tying agreements? dealers rights?
- product decisions - product additionals and deletions? patent protection? product quality and safety?
- packaging decisions - fair packaging and labelling? excessive costs? scarce resources?
- price decisions - price fixing? predatory pricing? price discrimination?
- competitive relation decisions - anticompetitive acquisition? barriers to entry? predatory competition?
