Marketing lesson 5 - 8 Flashcards
(43 cards)
Who is bacchus?
Dionysus, also spelled Dionysos, also called Bacchus or (in Rome) Liber Pater, in Greco-Roman religion, a nature god of fruitfulness and vegetation, especially known as a god of wine and ecstasy. … Dionysus was the son of Zeus and Semele, a daughter of Cadmus
the fact that something produces good results
Fruitfulness
the fact that plants produce a lot of fruit:
She loved the beauty and ….. of the autumn, when the whole countryside was ablaze with rich golden colours.
Fruitfulness
the fact that plants produce a lot of fruit:
She loved the beauty and fruitfulness of the autumn, when the whole countryside was ablaze with rich golden colours.
Explain the historical background of the picture
Historical background
Caravaggio painted the painting “Sick Bacchus” in the first year of his stay in Rome. The artist left his homeland Milan in mid-1592 and moved to the “Eternal City” on the seven hills. According to many historians, it was during this period of his life that the painter became seriously ill and spent six months in the hospital of the Church of Santa Maria della Consolazione. Most likely, the disease that shook Caravaggio’s health was none other than malaria. This is the conclusion the art researchers came to when they analyzed the appearance of the main character of the painting. Yellow fever (another name for the disease) occurs when the liver is severely damaged. As a result, due to the increased level of bilirubin, the color of the skin and eyes will change.
Explain the connection of the depiction to the SWOT analysis.
It respresents the weaknesses of caravaggio. When we bring up a SWOT analysis we have to not only to focus on strenghts of a company as well we have to identify the weaknesses.
What is the name of the depiction and who is the artist?
Medusa, Caravaggio
Explain the historical background of Medusa by Caravaggio
In order to appreciate Caravaggio’s painting of Medusa, it is important to know its background. A gorgon is a terrifying female creature in Greek mythology. Medusa was a gorgon with a mane of serpents for hair. She was so repulsive, that whoever looked at her, supposedly turned to stone. Perseus, the Greek hero, was given a shield by the goddess Athena, so that he could avoid looking at her, as he decapitated or beheaded her.
Medusa in Caravaggio’s painting is portrayed at the moment of self-recognition. Realizing that her head and body were no longer one, and that she was still conscious, Caravaggio depicts the horror in her eyes. Medusa is a wonderful example of Caravaggio’s focus on physiognomic, or facial expression in his paintings. Medusa shows an intense level of realism, and Caravaggio uses dark and light contrasts so effectively that Medusa looks three-dimensional.
Description of situation analysis.
“Situational analysis” helps develop a basis of understanding of the environment in which a plan is delivered. It provides a common reference point for the planning process and prioritises actions.
What is the common strategy approach when a company enounters a SO situation?
Leverage strengths to take advantage of opportunities
What is the common strategy approach when a company enounters a STsituation?
Maximise strengths to mitigate threats
What is the common strategy approach when a company enounters a WT situation?
Minimise weaknesses to reduce threats
What is the common strategy approach when a company enounters a WO situation?
Revolve weaknesses, take advantage of opportunities
to have someone or something as the main or most important interest or subject:
The conversation …. ….. childcare problems.
His whole life ….. around football.
revolve around sb/sth
to have someone or something as the main or most important interest or subject:
The conversation revolved around childcare problems.
His whole life revolves around football.
Explain the acronym PESTEL
Politics, economy, social, trends, environmental, legal
the principle that there is a cause for everything that happens
The notion of conditional independence provides a link between learning graphical models from data and learning ….
causality
The notion of conditional independence provides a link between learning graphical models from data and learning causality.
in a way that involves one thing causing another thing:
One extreme storm cannot be …. linked to global warming.
These problems are very likely connected …..
in a way that involves one thing causing another thing:
One extreme storm cannot be causally linked to global warming.
These problems are very likely connected causally.
Is there a … …. between violence on television and violent behaviour?
causal
Is there a causal relationship between violence on television and violent behaviour?
Gender shift
The traditional social roles that are ascribed to men and women in society are becoming less socially binding. Gender is no longer the determining factor it once was. Changing role models and breaking gender stereotypes are causing a radical change in the economy and society towards a new culture of pluralism.
Cultural pluralism
Cultural pluralism is a term used when smaller groups within a larger society maintain their unique cultural identities, whereby their values and practices are accepted by the dominant culture, provided such are consistent with the laws and values of the wider society. As a sociological term, the definition and description of cultural pluralism has evolved over time. It has been described as not only a fact but a societal goal.
Subcultures
Health
Health as a fundamental value has become deeply anchored in our consciousness in recent years and has become synonymous with a high quality of life. As a central goal in life, the mega trend shapes all areas of life, industries and companies.
Accor diversity actions
Combating all forms of discrimination
Opportunities for all
Diversity training
Publicing the actions
Sharing demands with stakeholders
Reflecting diversity
Encouraging debate
Effective governance
Globalization
The mega trend globalization describes the growing together of the world population. While international economic relations are subject to fluctuating national interests, science and business, culture and civil societies around the world are in an increasingly closer free exchange of ideas, talents and goods. These connections are perhaps the most important driver of human progress.
Connectivity
The connectivity mega trend describes the dominant basic pattern of social change in the 21st century: the principle of networking based on digital infrastructures. Networked communication technologies are fundamentally changing our lives, work and economics. These new technologies create new lifestyles, behavior patterns and business models.
Individualization
The central cultural principle of the current time is reflected in the mega trend of individualization: self-realization within a uniquely designed individuality. It is driven by the increase in personal freedom of choice and individual self-determination. The relationship between ‘I’ and ‘we’ is also renegotiated. The importance of new communities that will give individualization a new face in the future is growing.
